The rise of HD consumers
Stuart TurnerMarketers must turn their attention to a new group of consumers that is comfortable with the latest digital technology if they are to avoid their brands being switched to standby.
Live shows bring brands to life
Stuart TurnerHaving started life as a spin-off from kids’ TV, live shows have grown into a sophisticated industry. They offer brands a chance to interact with consumers on a physical level, and if executed correctly, they will generate healthy profits.
Not just a pretty face
Stuart TurnerPerricone MD, the US skincare brand at the cutting edge of the ‘cosmeceutical’ trend, has come to the UK, with a campaign that eschews the perceived wisdom of using ‘a beautiful face’ to sell the products.
The tools to navigate the digital universe
Stuart TurnerAs marketing continues to grow and evolve, mutating into new forms of consumer engagement across new spaces, so the various debates as to what works and what doesn’t continue to rage.
Philosophical approach to economic recovery
Stuart TurnerDoes the long and winding road to economic recovery lie with creating new and uncontested market space or simply ‘doing it better’?
Why brands are staking a claim on Twilight saga
Stuart TurnerWhen reality means frozen pay and job insecurity, brands are cashing in on people’s desire for escapism through the supernatural
Putting some fizz into drinks marketing
Stuart TurnerAt the Zurich-based launch of Coca-Cola’s marketing plans for the 2010 FIFA World Cup in South Africa, Mark Choueke sits down for a chat with Joseph Tripodi, chief marketing officer, who explains the brand’s view of how modern sponsorships should work
Digital keys open door to 21st century marketing
Stuart TurnerWho is equipped for 21st century marketing well enough to control how their brand is represented online? Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future.
Going out or coming in?
Stuart TurnerThe decision on who handles search marketing needs to be made on a case-by-case basis, as Robert Lester discovers it is no longer a simple choice between agency expertise and client knowledge
The Secret Marketer
Stuart TurnerOur ‘man on the inside’ provides a view from the top of the marketing tree
Accountancy giant BDO starts rebrand of network
Stuart TurnerThe entire BDO accountancy network is rebranding under the single trading name BDO from next year.
Coke’s chief marketer ridicules ‘fat tax’ demands
Stuart TurnerCoca-Cola’s top marketer Joseph Tripodi has hit back with a robust response to recent calls from US medical experts for a “fat tax” to be imposed on soft drinks companies.
Marketing director joins Yorkshire tourism body
Stuart TurnerTourism agency Welcome to Yorkshire has appointed Marcus Falconer as marketing director.
Sky rapped for bad timing of Nicorette ad
Stuart TurnerBSkyB has been rapped by the advertising watchdog for scheduling a Nicorette ad classed unsuitable for children during an episode of The Simpsons.
Subway cuts salt by 19%
Stuart TurnerSubway has reduced salt levels in its sub sandwiches by an average of 19% as part of its Health & Wellbeing Commitments drawn up last year in conjunction with the Food Standards Agency (FSA).