Stuart Turner

Live shows bring brands to life

Stuart Turner

Having started life as a spin-off from kids’ TV, live shows have grown into a sophisticated industry. They offer brands a chance to interact with consumers on a physical level, and if executed correctly, they will generate healthy profits.

Not just a pretty face

Stuart Turner

Perricone MD, the US skincare brand at the cutting edge of the ‘cosmeceutical’ trend, has come to the UK, with a campaign that eschews the perceived wisdom of using ‘a beautiful face’ to sell the products.

Putting some fizz into drinks marketing

Stuart Turner

At the Zurich-based launch of Coca-Cola’s marketing plans for the 2010 FIFA World Cup in South Africa, Mark Choueke sits down for a chat with Joseph Tripodi, chief marketing officer, who explains the brand’s view of how modern sponsorships should work

Going out or coming in?

Stuart Turner

The decision on who handles search marketing needs to be made on a case-by-case basis, as Robert Lester discovers it is no longer a simple choice between agency expertise and client knowledge

Subway cuts salt by 19%

Stuart Turner

Subway has reduced salt levels in its sub sandwiches by an average of 19% as part of its Health & Wellbeing Commitments drawn up last year in conjunction with the Food Standards Agency (FSA).