The rise of HD consumers
Stuart TurnerMarketers must turn their attention to a new group of consumers that is comfortable with the latest digital technology if they are to avoid their brands being switched to standby.
Not just a pretty face
Stuart TurnerPerricone MD, the US skincare brand at the cutting edge of the ‘cosmeceutical’ trend, has come to the UK, with a campaign that eschews the perceived wisdom of using ‘a beautiful face’ to sell the products.
Sky rapped for bad timing of Nicorette ad
Stuart TurnerBSkyB has been rapped by the advertising watchdog for scheduling a Nicorette ad classed unsuitable for children during an episode of The Simpsons.
Compromise is a certainty for postal service
Stuart TurnerIt is time to reconsider what defines the universal postal service (“Economic change has no respect for tradition”, MW last week).
The tools to navigate the digital universe
Stuart TurnerAs marketing continues to grow and evolve, mutating into new forms of consumer engagement across new spaces, so the various debates as to what works and what doesn’t continue to rage.
Subway cuts salt by 19%
Stuart TurnerSubway has reduced salt levels in its sub sandwiches by an average of 19% as part of its Health & Wellbeing Commitments drawn up last year in conjunction with the Food Standards Agency (FSA).
Mums and the word
Stuart TurnerReading the Trends article “Making your messages strike home” (MW 17 September), I was struck by how mums as consumers are really, of course, just women as consumers, amplified.
Philosophical approach to economic recovery
Stuart TurnerDoes the long and winding road to economic recovery lie with creating new and uncontested market space or simply ‘doing it better’?
Unilever’s Sara Lee purchase ‘in conflict with global plan’
Stuart Turner£1.16bn ‘local brands’ deal would make no sense for Unilever, says senior analyst.
Adobe’s move on Omniture is all about controlling data
Stuart TurnerAdobe’s move to acquire the web specialist Omniture for $1.8bn highlights the growing value of the online consumer behavioural targeting market (“Adobe to buy Omniture”, Marketingweek.co.uk 16 September).
Why brands are staking a claim on Twilight saga
Stuart TurnerWhen reality means frozen pay and job insecurity, brands are cashing in on people’s desire for escapism through the supernatural
COI picks DM agency for healthy food voucher push
Stuart TurnerThe Central Office of Information (COI) has appointed agency CMW to handle direct marketing for the Department of Health’s Healthy Start voucher scheme.
Make sense of brand promise
Stuart TurnerSo, according to the Promise Index, (MW last week) marketers are starting to realise that big advertising spend, when you haven’t got the basics right, is a waste of money. In fact it’s worse than that. If the consumer experience isn’t consistent with the brand promise, it doesn’t just waste money – it fundamentally damages the brand.
Putting some fizz into drinks marketing
Stuart TurnerAt the Zurich-based launch of Coca-Cola’s marketing plans for the 2010 FIFA World Cup in South Africa, Mark Choueke sits down for a chat with Joseph Tripodi, chief marketing officer, who explains the brand’s view of how modern sponsorships should work
Spanish olive growers pick Big to win over UK women
Stuart TurnerInteraceituna, the organisation that represents all Spanish olive producers, has appointed Big Communications to develop an integrated campaign to promote the authenticity and quality of Spanish table olives.