‘Children at risk from alcohol ads in cinemas’
Stuart TurnerCurrent restrictions on alcohol advertising at the cinema are being ignored, putting children’s health at risk, according to a leading alcohol charity.
Tiptree seals sponsorship pact with UKTV Good Food
Stuart TurnerTiptree, the premium conserves brand, is sponsoring a strand of programming on UKTV’s Good Food channel to highlight its British heritage.
H&M in global ad placement deal with Clear Channel
Stuart TurnerH&M has signed a deal with outdoor media owner Clear Channel to develop placements of the fashion retailer’s global campaigns.
We’ll eat our Hut
Stuart TurnerI noticed your recent interest in Pizza Hut and our Pasta Hut campaign (MW 18 June). Of course I understand your views on our campaign differ from my own but thought you might be interested to hear a bit more about our rationale behind it. In October last year, we launched the “Pasta Hut” campaign […]
The price may be right, but loyalty must be the lead role
Stuart TurnerToday’s retailers may well offer the same quality and value as the corner shop did 30 years ago (“Building loyalty schemes with lasting power”, MW 2 July) but where they need to be different is in the loyalty arena, with consistent tone of voice, constancy of messaging (though not pushy – think Arkwright, not Price […]
The Secret Marketer
Stuart TurnerOur ‘man on the inside’ provides a view from the top of the marketing tree
Marketers will keep memories of Jacko alive
Stuart TurnerMichael Jackson might have hundreds of thousands of dedicated fans mourning his death but marketers would have no hesitation in using his image or stock footage in a marketing campaign. More than 70% of respondents to last week’s MarketingWeek.co.uk poll question said that it would not be “wrong” to use the singer in an ad […]
BSM ads aim to give brand a youthful appearance
Stuart TurnerBSM is looking to persuade young people that learning to drive is an affordable and accessible option, with a new marketing drive and brand refresh. The driving school is updating its brand and materials to have a more youthful appeal ahead of its 100th anniversary in 2010. It has hired TheAgency to lead advertising and […]
Motorola hires digital chief to boost online activity
Stuart TurnerMotorola is bolstering its digital marketing strategy with the creation of a chief digital role for Europe, the Middle East, Africa, Russia and key Asian markets. Marco Ottonello, an online consultant, has been brought in to take on the role of regional interactive and digital manager and will work in conjunction with the handset maker’s […]
USwitch inks cashback deal with RFU clubs
Stuart TurnerUSwitch is launching a joint marketing initiative with the Rugby Football Union (RFU) that offers member clubs a cash incentive to use the comparison site. Participating RFU clubs will receive cashback for every member, friend or supporter who switches energy supplier or personal finance provider through a co-branded site dubbed the “conversion zone” from September. […]
Turner uses pet awards to engage with youth market
Stuart TurnerTurner Broadcasting is launching a digital marketing campaign to support its inaugural Boomerang Pet Personality Awards, with the winning pet to be made into an animated character in a new cartoon series. The awards, which launch on 13 July, have been created to encourage children to learn how to take better care of their pets.Entries […]
Football club offers new model of sponsorship
Stuart TurnerStirling Albion has become the first Scottish football club to offer brand naming rights in a move some observers say marks a general shift away from traditional sponsorship agreements. The Scottish Football League Championship Second Division side is seeking partners to take naming rights for both the club and its Forthbank Stadium as it looks […]
British Rally Championship on look-out for title sponsor
Stuart TurnerTraining ground for world rally champions seeks partner following Tesco’s decision not to renew its deal with the BRC for the 2010 season
Brands should think local
Stuart TurnerResearch by McCann Erickson found that consumers are seeking refuge in brands that feel smaller and more localised. Yet most retail marketers are unaware of advancements in local marketing and run scared of the idea of allowing local store managers to run campaigns that could deconstruct national brand messages. Also, the cost for a hundred-branch-retailer […]
Know your sender score
Stuart TurnerJoe Fernandez’s special report on email marketing (“Personal touch sends out the right messages”, MW 25 June) was a timely and informative introduction to email deliverability, showing how personalised messages are more likely to be delivered successfully and read. But it needs to be clarified that any data collected must be used to improve the […]