Stuart Turner

Buying in to carbon foot-print labelling

Stuart Turner

A new study by the Carbon Trust has found that almost two-thirds of consumers are more likely to buy a product if action is being taken to reduce its carbon footprint. And according to a study, around 70% of consumers want businesses to help them make more informed environmental choices and 58% valued companies that […]

The Secret Marketer

Stuart Turner

Regular readers of this column (I do hope that there are some of you out there) will remember that I was rather underwhelmed by my recent visit to the Hampton Court Foodies Festival. Bruised but not battered by this experience, I continued my epicurean tour with a trip to Taste of London in Regent’s Park […]

Subway

Subway boosts its marketing team ahead of expansion plan

Stuart Turner

Subway is bolstering its marketing department to help support its expansion plans in the UK and Ireland. Head of marketing Alex Cacouris says the company is looking to almost double the number of people in the team by creating three new marketing roles, which will report to him. The news follows Subway’s appointment of McCann […]

Chivas Regal

Chivas Regal follows web trend set by whisky rivals

Stuart Turner

Chivas Regal is to launch a “major overhaul” of its digital marketing strategy as it becomes the latest whisky brand to ramp up its online activity in a bid to broaden appeal. The Pernod Ricard-owned drink has launched a new website and digital campaign, the first phase of a wave of online activity created by […]

Space

Ogilvy hunts partner for TV show marking moon landing

Stuart Turner

Ogilvy Entertainment, the branded content arm of Ogilvy Advertising, is looking for a partner to back a planned TV series about space. The project coincides with the 40th anniversary of the moon landings and Ogilvy Entertainment is in talks with clients about co-financing and involvement with the venture. The eventual partner will have some intellectual […]

Ofcom moots relaxation of on-air brand promotions

Stuart Turner

Ofcom’s review of its rules on radio advertising could provide commercial radio groups with additional revenue at a time when income is under pressure, according to industry observers. The broadcasting watchdog is proposing to relax the rules on “content-related” promotions, a move which will allow radio stations to broadcast brief promotions for brands directly associated […]

Link the brand, the activity and the prize

Stuart Turner

Every week brands launch promotional campaigns to retain and gain customers and give themselves standout from their competitors. This is great news for the industry but sometimes there seems a tenuous link between the activity, the prizes and the brand. Who would say no to winning a cash giveaway prize, but doesn’t it feel rather […]

Are we just saying bogof to loyalty?

Stuart Turner

I am in agreement with the IPA that we need to focus on value-added promotions for customer loyalty, rather than price (MW 11 June). Time and again at Granby, the most successful promotions always have a certain delight factor, an added value to the consumer that is relevant to their lifestyle. But with the economy […]

The Secret Marketer

Stuart Turner

This week, I’ve been out presenting to our sales teams around the country. I always enjoy standing up in front of the sales guys and spending some time hearing what is really going on at the sharp end. Speaking of which, I’ve always found that the best insights usually emerge after a few pints at the sales conference, yet we continue to pay research agencies thousands of pounds to facilitate focus groups with strangers.