Battle plan to change charity telemarketing rules unveiled
Stuart TurnerA campaign to change the regulations that govern cold-calling from charity fundraisers is being launched by a charity telemarketing agency.
First TV ads mark Suso’s bid to engage with parents
Stuart TurnerSuso Drinks will launch its biggest marketing campaign to date for its carbonated drinks brand over the summer, in a bid to widen its market from students to mothers.
P&G names global head as part of top tier reshuffle
Stuart TurnerProcter & Gamble has merged its brand development operations and senior marketing team under global brand building officer Marc Pritchard.
Double hire completes restructure at Aegon UK
Stuart TurnerAegon UK has completed the restructure of its marketing department with two senior appointments to head the company’s life and pensions and corporate marketing divisions.
IPA warns against rising trend in price promotions
Stuart TurnerProduct marketing chiefs must “stand up” to retailers over price promotions to prevent long-term damage to their brands, the Institute of Practitioners in Advertising (IPA) has warned.
Hertz opens vehicle rental market to teenagers
Stuart TurnerHertz is to launch a new product targeting students as part of a strategy to drive brand loyalty among young drivers.
Global Radio to lose group marketing director
Stuart TurnerGlobal Radio group marketing director Nicola Thomson is leaving her role at the end of the month to move with her family to New York.
Dave channel plots move into branded products
Stuart TurnerUKTV is considering extending its male-skewed TV channel Dave into branded products such as a deodorant and credit card.
Door drop sampling still delivers return
Stuart TurnerThe Secret Marketer’s discovery that “for the consumer on the other end, getting a free sample beats paid-for ‘experiential marketing’ hands down” (MW last week) is an encouraging development.
Adding value is better than aggressive price reductions
Stuart TurnerI was intrigued, though not surprised, to read the story about consumers demanding year round discounting (MW 28 May).
Connect with the customer
Stuart TurnerI agree with your conclusions that in focusing on price we may be missing more fundamental motivations for purchasing (Create element of excitement, MW 28 May). Consumers may be more susceptible to emotional messaging than ever before. So, far from discounting to grab short-term attention, brands that investigate deeper insights into how their consumers “tick” […]
The Secret Marketer
Stuart TurnerAs Gordon Brown reshuffles his cabinet, I am reshuffling my brand team. There are to be changes: some out, some in and a few changes of responsibility between now and the year’s end. I’m sure Brown will know exactly what I mean when I say that right now there’s a lot of unrest, backbench whispering and an uncomfortable silence whenever I enter the office.
Amway readies for UK expansion
Stuart TurnerAmway, the direct selling company, is looking to grow its operations in markets including the UK and is expected to launch its first consumer facing marketing campaign early next year. As the main rival to Avon, Amway has opened its first retail store, situated in London. It is planning to make the UK a main […]