Stuart Turner

Taking the volume to a higher level

Stuart Turner

Once described as a sleeping giant, MSN certainly has its eyes open to the opportunities for growth that the recently introduced video and music streaming services appear to offer the brand.

Takeover season marks an early thaw

Stuart Turner

The market thawed a little this week. T-Mobile stopped flirting and announced it had chosen a suitor in Orange. A day earlier, US food giant Kraft revealed its hand with a £10.2bn cash-and-shares bid for Cadbury.

Perfectly horrid: Marmite press ad

Marmite to team up with ‘Horrid Henry’ books

Stuart Turner

Unilever brand Marmite is launching a “playful” integrated campaign featuring children’s book characters Horrid Henry and Perfect Peter to promote its partnership with Reading For Life, a government-funded initiative to encourage children to read.

It’s ROI, but not as you may know it

Stuart Turner

Rather than the story that marketers place acquisition and retention above ROI (MW 27 August) being a sign that we are entering an era obsessed with execution over evaluation, I suspect something else is going on.