Stuart Turner

Who’s minding your brand?

Stuart Turner

Whether through concerns about cost or ignorance, many marketers are neglecting to guard their brands from copycats and counterfeiters. But you don’t have to take the pricey route to the courts: taking some simple steps is an effective defence.

Taking the volume to a higher level

Stuart Turner

Once described as a sleeping giant, MSN certainly has its eyes open to the opportunities for growth that the recently introduced video and music streaming services appear to offer the brand.

Perfectly horrid: Marmite press ad

Marmite to team up with ‘Horrid Henry’ books

Stuart Turner

Unilever brand Marmite is launching a “playful” integrated campaign featuring children’s book characters Horrid Henry and Perfect Peter to promote its partnership with Reading For Life, a government-funded initiative to encourage children to read.

Takeover season marks an early thaw

Stuart Turner

The market thawed a little this week. T-Mobile stopped flirting and announced it had chosen a suitor in Orange. A day earlier, US food giant Kraft revealed its hand with a £10.2bn cash-and-shares bid for Cadbury.

It’s ROI, but not as you may know it

Stuart Turner

Rather than the story that marketers place acquisition and retention above ROI (MW 27 August) being a sign that we are entering an era obsessed with execution over evaluation, I suspect something else is going on.

Say it right: Set up team guidelines

Don’t fear the tweet

Stuart Turner

Despite the press coverage around brands getting Twitter horribly wrong, the micro-blogging site can present great opportunities to effectively communicate with your audience. The problem is that many brands are more apprehensive towards Twitter than they need to be.

In touch: Brand immersion is key

We have the technology, but also good old brand values

Stuart Turner

The fast growth of internet-based technologies and online social media tools designed specifically to help the contact centre industry manage brand reputation is extremely compelling (MW 3 September) – we’re now essentially able to embrace what we’ve always strived to achieve/ deeper and broader relationships with customers.