Taking the volume to a higher level
Stuart TurnerOnce described as a sleeping giant, MSN certainly has its eyes open to the opportunities for growth that the recently introduced video and music streaming services appear to offer the brand.
Once described as a sleeping giant, MSN certainly has its eyes open to the opportunities for growth that the recently introduced video and music streaming services appear to offer the brand.
Nestlé’s resolute silence over consolidation in the confectionery sector may spell the end to its quest for world domination
The market thawed a little this week. T-Mobile stopped flirting and announced it had chosen a suitor in Orange. A day earlier, US food giant Kraft revealed its hand with a £10.2bn cash-and-shares bid for Cadbury.
Tony Ball is frontrunner for the post of chief executive at the broadcaster, but his ‘nuclear option’ for change may have had its day
Brands that open up an honest dialogue with consumers by using online channels to encourage positive and negative feedback are best placed to build trust and ultimately improve sales figures.
A growing number of brands are moving on from the traditional sponsor function and adopting the role of entertainer at live events. The result is a better engaged and loyal fanbase.
Our ‘man on the inside’ provides a view from the top of the marketing tree
Kraft’s £10.2bn bid for Cadbury and the proposed 50:50 joint venture between T-Mobile and Orange could spark a revival in the previously depressed UK mergers and acquisitions market, according to some City analysts.
Marketers are using their budgets to target customer acquisition over retention in order to see them through the recession, according to a Marketing Society poll carried out in partnership with Royal Mail.
Medicine manufacturers and retailers back addiction warnings on codeine products.
Channel 4 has made the right decision to axe Big Brother after next year, according to an overwhelming “yes” vote in a marketingweek.co.uk poll.
Child mobility company Bugaboo is partnering with The Global Fund (RED) initiative to raise funds to eradicate Aids in Africa.
Unilever brand Marmite is launching a “playful” integrated campaign featuring children’s book characters Horrid Henry and Perfect Peter to promote its partnership with Reading For Life, a government-funded initiative to encourage children to read.
Lego is to sponsor a daily slot on children’s TV channel NickToons to promote its Bionicle range in the lead-up to the Christmas period.
Rather than the story that marketers place acquisition and retention above ROI (MW 27 August) being a sign that we are entering an era obsessed with execution over evaluation, I suspect something else is going on.