Despite the press coverage around brands getting Twitter horribly wrong, the micro-blogging site can present great opportunities to effectively communicate with your audience. The problem is that many brands are more apprehensive towards Twitter than they need to be.
The fast growth of internet-based technologies and online social media tools designed specifically to help the contact centre industry manage brand reputation is extremely compelling (MW 3 September) – we’re now essentially able to embrace what we’ve always strived to achieve/ deeper and broader relationships with customers.
The rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.
As more companies do away with marketing directors and use interim marketers who specialise in short-term project management, Jo Roberts asks whether this will have a long-term impact on how marketers view their careers.
Luxury brand La Maison Du Chocolat believes now is the time to grow its bottom line. It is embarking on an ambitious expansion drive in Asia while aiming to stay true to the standards its reputation is built on.
Some women complain that they are always the bridesmaid and never the bride. Until now, interim marketers have suffered from the same problem. Seen mainly as stopgaps, filling positions left vacant by promotions, redundancies and budget cuts, they have traditionally been the marketing sector’s bridesmaids.
CityJet, London’s business airline, is launching its first advertising campaign.
Children’s book and magazine publisher Egmont has developed an integrated campaign to support the first authorised Winnie-the-Pooh sequel to be published in 80 years.
The Prostate Cancer Charity is launching an integrated campaign including television, press, online and experiential activity to coincide with the Tour of Britain, the UK’s professional cycling race.
Pedigree, the Mars-owned pet food brand, is to publish a children’s book to promote its Pedigree Adoption Drive charity.
Classic FM is looking to build on recent audience gains by launching the biggest marketing campaign it has ever undertaken.
John Lewis is launching an in-store magazine based along the lines of a newsstand glossy in the hope that customers won’t dismiss the freebie as mere promotional bumf.
P&G is leading FMCG brands’ entry into the social media space. But the irony is that it will not increase interactive ad spend
Here’s some free advice for media owners… Make sure consumers value your offering and are prepared to pay for it
As companies use internet-based technologies to make their call centre operations more efficient, they need to remember that getting customer contact right is a vital part of improving brand perception.