The Secret Marketer
Stuart TurnerOur ‘man on the inside’ provides a view from the top of the marketing tree
Our ‘man on the inside’ provides a view from the top of the marketing tree
It’s important to take a positive look at the economic downturn and explore strategies that can help marketers emerge from the recession with new skills (MW 20 August).
We at Brand Learning fully endorse IPA director general Hamish Pringle’s view that chief marketing officers need to engage with financial reporting practices to ensure that their voice is heard in the boardroom (MW 13 August).
Good to see the ASA did not uphold the complaints of those who regarded the Lynx Bullet advertising as offensive and demeaning to women (MW last week).
Pizza Express’ latest ploy to drive at-home sales through money-off vouchers (MW 20 August) has secured it some column inches, but questions should be raised over the long-term impact of its extensive cost-cutting promotions.
Reaching 50 no longer means slipping on furry slippers and curling up on the sofa with a cup of cocoa. Now financial marketers must get to grips with this age group’s many and varied sub-sectors if they are to gain from its growth.
Psst! Wanna be in the movies? A growing number of consumer businesses are getting involved in a new wave of documentary-style films to communicate their values and engage customers.
Heritage and branding may hinder Team Englad’s quest for sponsorship, but a ‘golden age’ of sport should see it win through.
Last week Brits crashed Twitter in their effort to defend the NHS from US critics, but is that power really of any use to brands?
Far from disappearing during the recession, corporate hospitality is evolving. One-size-fits-all packages are being shunned as clients demand innovative, personalised events that won’t break the budget.
“Why are you so crazy about this Twittering thing? I don’t get it,” claims Simon Clift, global chief marketer for Unilever, in the extended online version of his regular column (page 11) on Marketingweek.co.uk. While I suspect he knows more than he is letting on, he poses this question to set up a debate about the value of the microblogging service to marketers.
Using prisoners to develop campaigns for your brand may create some cracking publicity, but can it really work in practice?
The National Trust is looking to significantly boost its number of brand partnerships and has appointed marketing communications agency Initials to lead the initiative.
Marketers accused of losing sight of financial implications of campaigns.
British Airways’ decision to place third-party advertising on its website and boarding passes could undermine the brand, according to Marketingweek.co.uk’s latest online poll.