Stuart Turner

Lynx Bullet

A bulletproof brand

Stuart Turner

Good to see the ASA did not uphold the complaints of those who regarded the Lynx Bullet advertising as offensive and demeaning to women (MW last week).

Strong content needs a flexible best friend

Stuart Turner

“Why are you so crazy about this Twittering thing? I don’t get it,” claims Simon Clift, global chief marketer for Unilever, in the extended online version of his regular column (page 11) on Marketingweek.co.uk. While I suspect he knows more than he is letting on, he poses this question to set up a debate about the value of the microblogging service to marketers.