Stuart Turner

Lynx Bullet

A bulletproof brand

Stuart Turner

Good to see the ASA did not uphold the complaints of those who regarded the Lynx Bullet advertising as offensive and demeaning to women (MW last week).

Research delivers

Stuart Turner

Your article on marketers looking to shave 9.5% from market research spend (MW 13 August) would suggest that clients are prioritising survey and sales data over qualitative approaches, specifically focus groups. If this is the case, then it is not surprising that fewer clients consider research companies as true partners that can deliver excellent results for their business.

Attitudinal data analysis builds strong relationships

Stuart Turner

Your article “Classification maps draw on group culture” (MW 13 August) reported on the importance of personality when analysing consumer purchasing data. Although this study concentrated on business-toconsumer research, it can also be applied in a business-to-business context.

Strong content needs a flexible best friend

Stuart Turner

“Why are you so crazy about this Twittering thing? I don’t get it,” claims Simon Clift, global chief marketer for Unilever, in the extended online version of his regular column (page 11) on Marketingweek.co.uk. While I suspect he knows more than he is letting on, he poses this question to set up a debate about the value of the microblogging service to marketers.