A month ago I changed my bank. I’m already fighting with the new people in charge of my money over £70 worth of what I consider to be unwarranted charges. Our cover story this week suggests that by bothering to change my bank at all, I am in a minority.
Total, the oil and gas company, is refocusing its retail marketing strategy in a bid to drive footfall to its forecourts in an increasingly competitive market. The company has reappointed Euro RSCG KLP to drive retail-facing marketing activity for Total’s various brands, including its petrol brand Excellium, carwash service and in-store cafe Bonjour. The appointment […]
Consumers are wary about how marketers use personal data with 38% believing companies don’t use the information they gather ethically, according to a survey by Kognitio.
The Department of Health has appointed Billington Cartmell to handle partnership marketing activity to raise awareness of cervical cancer among teenagers.
Adaptable concept to communicate consistent message across 142 countries.
Evidence suggests that Waitrose’s premium-loving customers would buy John Lewis products in the supermarket, but how far can a link-up boost the sister brands?
Media buyers do not think the Guardian Media Group (GMG) will make any quick decisions over the future of The Observer.
Despite the dark economic clouds overhead, the major TV broadcasters, with the possible exception of Five, have reasons to be cheerful
I was interested in your cover story on luxury brands (MW 23 July) and the adoption of the 18 laws of anti-marketing in the car market. Lexus is legendary in its ability to respond to customer feedback – at the microlevel in the excellence of its customer service, and at the macrolevel with its product […]
Your article on Asian markets (MW 23 July) touched on how Western brands and agencies are faring in targeting consumers in Asia. However, there is another emerging trend from this region – how Chinese brands in particular are facing the same challenge in communicating effectively with UK/EMEA consumers. The first wave of Chinese businesses and […]
Your article on data quality (MW last week) raises some important issues. Databases tend to be unwieldy to manage, so cleansing is often viewed as expensive and laborious and is often overlooked. Agencies need to be drilling into their clients not only the value of keeping their databases up-to-date because of time and cost savings, […]
I do not envy anybody whose job it is to prospect for new business. It is a tough and lonely task, yet it never ceases to amaze me how many in our industry go about doing it really badly. We are, after all, supposed to be professional experts in consumer targeting and communication. My number […]
Bookmaker Paddy Power is launching a second wave of television advertising ahead of the new football season.
UK Mail is extending its mail service with the launch of a new tool that allows marketers to create and send promotional postcards through a computer.
Dairy company Beijing Arman Food Co is planning to launch its products in the UK and is understood to be on the hunt for an ad agency to handle its account.