Budgetary constraints and the speed of change can make it difficult for many sectors to offer training on running multichannel campaigns. Marketers often need to design their own training using specialist information sources and learning on the job.
Brands that take an ethical stance not only in their business but also their innovations will drive brand value and attract conscientious consumers, who are increasingly taking an interest in brands’ ethical positioning ahead of price, quality and overall reputation.
Picturehouse’s group marketing director Sara Frain explains why the brand is adopting innovative technology, why it sells more wine than popcorn and how the group aims to keep the film-going experience exciting as it opens in London’s Trocadero
While paid-for apps remain a key focus, innovative ways to advertise in print, combined with digital platforms, mean that many publishers are offering marketers a fresh mix of communication opportunities.
Ann Summers marketing director Fiona Davis talks to Tanzeel Akhtar about the brand’s 30-year journey during the sexual revolution of women , its latest X Factor-style campaign and keeping on the right side of risqué.
The new year is the busiest time of the year for divorce lawyers, with 4 January widely considered ‘national divorce day’ after the tension and pressure of Christmas has taken its toll on many couples and they decide to part from each other.