Tanzeel Akhtar

How ethical innovations boost brand perceptions

Tanzeel Akhtar

Brands that take an ethical stance not only in their business but also their innovations will drive brand value and attract conscientious consumers, who are increasingly taking an interest in brands’ ethical positioning ahead of price, quality and overall reputation.

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Writing the new formula for success

Tanzeel Akhtar

While paid-for apps remain a key focus, innovative ways to advertise in print, combined with digital platforms, mean that many publishers are offering marketers a fresh mix of communication opportunities.

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Why silver separation is on the rise

Tanzeel Akhtar

The new year is the busiest time of the year for divorce lawyers, with 4 January widely considered ‘national divorce day’ after the tension and pressure of Christmas has taken its toll on many couples and they decide to part from each other.

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Cosmetic surgery

Tanzeel Akhtar

There has been a considerable rise in cosmetic surgery procedures in the past 12 months, according to the British Association of Aesthetic Plastic Surgeons (BAAPS).

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