Tanzeel Akhtar

How ethical innovations boost brand perceptions

Brands that take an ethical stance not only in their business but also their innovations will drive brand value and attract conscientious consumers, who are increasingly taking an interest in brands’ ethical positioning ahead of price, quality and overall reputation.

Raising the flag for diversity


Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.

Why silver separation is on the rise


The new year is the busiest time of the year for divorce lawyers, with 4 January widely considered ‘national divorce day’ after the tension and pressure of Christmas has taken its toll on many couples and they decide to part from each other.

Cosmetic surgery


There has been a considerable rise in cosmetic surgery procedures in the past 12 months, according to the British Association of Aesthetic Plastic Surgeons (BAAPS).

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