As the UK government announces plans to overhaul UK data protection laws, meaning the European Union’s General Data Protection Regulation (GDPR) will be transferred into UK law, Tanya Joseph asks what it means for marketers.
There are a number of rules brands must adhere to in order to survive a crisis and cause the least amount of brand damage.
As with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
Brand safety is not a new problem but businesses need to be even more vigilant in the digital world.
Marketers are forgetting that older people are consumers too, as they’re rarely featured in marketing campaigns and are only targeted with age-based products.
Marketers need to get better at marketing themselves to ensure they are part of the innovation team and not just left to promote new products.
Donald Trump’s election as US president risks normalising contempt for women, but marketers can resist this by speaking to them with honesty and authenticity according to the architect of Sport England’s ‘This Girl Can’ campaign.
Plus why the Australian ad watchdog says it won’t consider complaints for ads about legalising same-sex marriage and Nielsen adds Facebook, YouTube and Hulu views to its digital ratings.
Asda posts first increase in sales for three years as it says focus on price and customer experience has helped attract new shoppers.
Four years ago Greggs was struggling to win over customers but CEO Roger Whiteside has turned things around by shifting focus from bakery to food-on-the-go.
Using data to understand shoppers’ real behaviour and target them individually is the route to Christmas sales success. Criteo’s John Gillan gives marketers four festive insights.
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