As the UK government announces plans to overhaul UK data protection laws, meaning the European Union’s General Data Protection Regulation (GDPR) will be transferred into UK law, Tanya Joseph asks what it means for marketers.
As with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
Donald Trump’s election as US president risks normalising contempt for women, but marketers can resist this by speaking to them with honesty and authenticity according to the architect of Sport England’s ‘This Girl Can’ campaign.
The low-alcohol beer brand is boasting of a 27% repeat purchase rate since its return to the UK market this year, and claims young people who have fallen out of love with beer are among its biggest customers.