Tanya Joseph: The finance sector needs to change to get more women to invest
Women are far less likely to invest in stocks and shares than men, but a change to how the industry is marketed could help to solve that inequality.
Tanya Joseph: Positive discrimination just levels the playing field for talent
Companies that actively seek out perspectives that are under-represented will find that rather than compromising on talent they widen the pool.
Tanya Joseph: Taking a stand will get consumers to believe in your brand
It can be hard for brands to agree on a point of view and even harder agreeing to tell the outside world what it is, but those that do will reap the benefits.
Tanya Joseph: We need to teach consumers why the internet is free
Marketers need to do a better job at explaining to consumers that the internet is free, thanks in large part to the advertisers that fund it.
Tanya Joseph: ‘Challenge, flag, report’ should be brands’ response to online abuse
Brands can no longer sit back and do nothing about online abuse. It’s time they stand up and take action to bring about positive change.
Tanya Joseph: International Women’s Day is more than just another sales opportunity
Before brands jump on International Women’s Day they should look at their own companies, their employment practices and how they engage with women.
Tanya Joseph: Brands need an ASA-style watchdog for harmful online content
Troll accounts and objectionable content are infesting social media, and Google and Facebook shouldn’t be allowed to mark their own homework. We need an independent body to determine what content is brand-safe.
Tanya Joseph: Seven ways to make 2018 a successful year
From GDPR to the need to address stereotypes, 2018 is already full of impending challenges, but meeting them early and head-on will give you the best chance of success.
Tanya Joseph: Men hold disproportionate power in marketing – that must change
Equality and diversity are good for business so why do men still hold the majority of the top jobs?
Tanya Joseph: Stress is never good so why do we make juniors suffer?
Making juniors frequently work long, gruelling hours will not generate the best work. People are much more likely to come up with great ideas when they are rested and relaxed.
Tanya Joseph: Stop treating women as accessories and recognise their purchasing power
Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.
Tanya Joseph: New data laws are a chance to reset customer relationships
As the UK government announces plans to overhaul UK data protection laws, meaning the European Union’s General Data Protection Regulation (GDPR) will be transferred into UK law, Tanya Joseph asks what it means for marketers.
Coca-Cola launches £5m campaign as it redesigns packaging to unify original and zero sugar variants
The redesign is the latest move by Coca-Cola to get more people drinking its low and no sugar variants as it looks to adapt to changing consumer tastes and the introduction of the sugar tax.
Marketoonist on fake influence and authenticity
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Growth in branded products outstrips own-label for first time in three years
Strong growth in categories such as ice cream, soft drinks and savoury snacks helped boost sales of branded goods over the summer.
Why Lego is ‘upping the ante’ on its in-house creative agency
Lego brought creative in-house a few years ago to ensure creative has “a seat at the table” and improve transparency, productivity and innovation.
