Leaders shouldn’t forget to maintain a personal bond with their teams over video calls, since remote working makes it more difficult to sense how they’re feeling, and keep them motivated and engaged.
Scientists pursuing a Covid vaccine demonstrated that a shared purpose can deliver powerful outcomes – something that brands can learn if they want to make a positive difference.
Flexible working gives men better work/life balance and women more career opportunities, so business and society need to encourage it and ditch harmful ‘alpha male’ stereotypes.
As businesses plan for next year, they should think about how they can make the world a better place as well as make money.
If brands are serious about not letting their money fall into the hands of climate change deniers, white supremacists and conspiracy theorists, now is the time to take a discriminating approach to brand safety.
Business shouldn’t look the same after Covid – brands should recognise that purpose creates distinctiveness and will be key to future growth.
The media frenzy around Black Lives Matter might have subsided but the issue has not – racism is still prevalent and we must all use whatever influence we have to remove it from our workplaces and our society.
Brands have to make tough choices affecting customers and staff during this pandemic, but acting honourably and communicating honestly will preserve trust.
As we look to a future when the Covid-19 crisis has abated, brands have the power to unite us, inspire us and forge a new way forward if they are willing to try.
Brands celebrating International Women’s Day should be applauded, but until they address the gender issues closer to home they are just paying lip service to the problem.
Too many brands are focused on diversity when what they should be doing is creating inclusive workplace cultures.
The marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
With the general election likely to throw up more division, advertising can play a role in helping unite consumers, colleagues and communities again.
Marketers need to make sure they have set aside enough money to provide the evidence and insight they need to deliver impactful campaigns confidently and consistently.
As the stigma around mental health diminishes, there is a lot more employers can do to help support and manage their staff’s mental wellbeing.