Tanya Joseph: ‘Challenge, flag, report’ should be brands’ response to online abuse
Brands can no longer sit back and do nothing about online abuse. It’s time they stand up and take action to bring about positive change.
Tanya Joseph: International Women’s Day is more than just another sales opportunity
Before brands jump on International Women’s Day they should look at their own companies, their employment practices and how they engage with women.
Tanya Joseph: Brands need an ASA-style watchdog for harmful online content
Troll accounts and objectionable content are infesting social media, and Google and Facebook shouldn’t be allowed to mark their own homework. We need an independent body to determine what content is brand-safe.
Tanya Joseph: Seven ways to make 2018 a successful year
From GDPR to the need to address stereotypes, 2018 is already full of impending challenges, but meeting them early and head-on will give you the best chance of success.
Tanya Joseph: Men hold disproportionate power in marketing – that must change
Equality and diversity are good for business so why do men still hold the majority of the top jobs?
Tanya Joseph: Stress is never good so why do we make juniors suffer?
Making juniors frequently work long, gruelling hours will not generate the best work. People are much more likely to come up with great ideas when they are rested and relaxed.
Tanya Joseph: Stop treating women as accessories and recognise their purchasing power
Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.
Tanya Joseph: New data laws are a chance to reset customer relationships
As the UK government announces plans to overhaul UK data protection laws, meaning the European Union’s General Data Protection Regulation (GDPR) will be transferred into UK law, Tanya Joseph asks what it means for marketers.
Tanya Joseph: The rules of crisis management have been forgotten
There are a number of rules brands must adhere to in order to survive a crisis and cause the least amount of brand damage.
Tanya Joseph: Ruthless targeting is key to modern elections
As with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
Tanya Joseph: For brand safety, look to insight not algorithms
Brand safety is not a new problem but businesses need to be even more vigilant in the digital world.
Tanya Joseph: Marketers only see older people through the lens of age
Marketers are forgetting that older people are consumers too, as they’re rarely featured in marketing campaigns and are only targeted with age-based products.
How one Savile Row tailor is translating the luxury experience online
Sean Dixon, managing director and co-founder of Savile Row tailor Richard James, describes how his company is using marketing to make bespoke tailoring relevant to a digital audience in 2018.
Ad spend, viewability, data sharing: 5 killer stats to start your week
All the marketing stats that matter this week including Sky overtaking P&G as the biggest traditional ad spender, ad viewability hits record high and the gender pay gap at brands aimed at women.
Mars promotes Michele Oliver to global brand purpose role
Her promotion comes as Mars looks to make diversity and inclusion a bigger part of its marketing and communications globally.
St-Rémy unveils new look as it tries to revitalise the ‘outdated’ brandy category
A product redesign, new website and marketing campaign are all part of a push to shed brandy’s “outdated” image and appeal to a younger audience.
