Junior marketers are often too afraid to ask questions about career progression and managing workloads so their senior counterparts must create a culture where more feel confident raising their hand.
If public trust in political advertising is ever going to improve it must be regulated in the same way as all other advertising, especially when it comes to online campaigning.
Women are far less likely to invest in stocks and shares than men, but a change to how the industry is marketed could help to solve that inequality.
Companies that actively seek out perspectives that are under-represented will find that rather than compromising on talent they widen the pool.
It can be hard for brands to agree on a point of view and even harder agreeing to tell the outside world what it is, but those that do will reap the benefits.
Marketers need to do a better job at explaining to consumers that the internet is free, thanks in large part to the advertisers that fund it.
Brands can no longer sit back and do nothing about online abuse. It’s time they stand up and take action to bring about positive change.
Before brands jump on International Women’s Day they should look at their own companies, their employment practices and how they engage with women.
Troll accounts and objectionable content are infesting social media, and Google and Facebook shouldn’t be allowed to mark their own homework. We need an independent body to determine what content is brand-safe.
From GDPR to the need to address stereotypes, 2018 is already full of impending challenges, but meeting them early and head-on will give you the best chance of success.
Equality and diversity are good for business so why do men still hold the majority of the top jobs?
Making juniors frequently work long, gruelling hours will not generate the best work. People are much more likely to come up with great ideas when they are rested and relaxed.
The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.
Mobile accounted for 42% of website visits in 2018; however, people still prefer to make bigger, more considered purchases on desktop.
Proving the effectiveness of marketing spend is moving up the agenda but exactly how to do that is still a sticking point. Last-click attribution and short-term metrics are often easier to analyse but risk “picking the fruit without watering the plant” and ignoring the long-term impacts.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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