As recruitment surges again, brands need purpose to compete for talent
Tanya JosephWith the economy and hiring rebounding from the pandemic, brands need to seek diversity of thought and understand top candidates want to do meaningful work.
Tanya Joseph
Celebrate how you support mental health, but always commit to doing more
Tanya JosephIn Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
Marketers must do more to end toxic masculinity
Tanya JosephSarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
Now is our best chance to eradicate the gender pay gap
Tanya JosephMarketing Week research suggests marketing’s gender pay gap is decreasing, but not fast enough. The way to end it for good is to take advantage of today’s unique opportunity and make flexible working commonplace.
We can’t lose sight of personal connections when managing teams remotely
Tanya JosephLeaders shouldn’t forget to maintain a personal bond with their teams over video calls, since remote working makes it more difficult to sense how they’re feeling, and keep them motivated and engaged.
Brands can do more for society when they work together
Tanya JosephScientists pursuing a Covid vaccine demonstrated that a shared purpose can deliver powerful outcomes – something that brands can learn if they want to make a positive difference.
For gender equality to succeed, men need to see its benefits
Tanya JosephFlexible working gives men better work/life balance and women more career opportunities, so business and society need to encourage it and ditch harmful ‘alpha male’ stereotypes.
Put social impact in your annual plan
Tanya JosephAs businesses plan for next year, they should think about how they can make the world a better place as well as make money.
Brands must stop funding lies and hate
Tanya JosephIf brands are serious about not letting their money fall into the hands of climate change deniers, white supremacists and conspiracy theorists, now is the time to take a discriminating approach to brand safety.
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Purpose will be central to rebuilding brands, post-Covid
Tanya JosephBusiness shouldn’t look the same after Covid – brands should recognise that purpose creates distinctiveness and will be key to future growth.
Racism is not just a news story, it’s a disease all marketers should fight
Tanya JosephThe media frenzy around Black Lives Matter might have subsided but the issue has not – racism is still prevalent and we must all use whatever influence we have to remove it from our workplaces and our society.
Brands will be defined by how they handled the virus
Tanya JosephBrands have to make tough choices affecting customers and staff during this pandemic, but acting honourably and communicating honestly will preserve trust.
Brands must help rebuild society post-coronavirus
Tanya JosephAs we look to a future when the Covid-19 crisis has abated, brands have the power to unite us, inspire us and forge a new way forward if they are willing to try.
Celebrating International Women’s Day is great, but women must feel safe at work
Tanya JosephBrands celebrating International Women’s Day should be applauded, but until they address the gender issues closer to home they are just paying lip service to the problem.
Diversity is not the same as inclusion
Tanya JosephToo many brands are focused on diversity when what they should be doing is creating inclusive workplace cultures.