For brand safety, look to insight not algorithms
Tanya JosephBrand safety is not a new problem but businesses need to be even more vigilant in the digital world.
Tanya Joseph
Marketers only see older people through the lens of age
Tanya JosephMarketers are forgetting that older people are consumers too, as they’re rarely featured in marketing campaigns and are only targeted with age-based products.
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Marketers must break into the innovation hot-house
Tanya JosephMarketers need to get better at marketing themselves to ensure they are part of the innovation team and not just left to promote new products.
In the era of Trump, think more about women
Tanya JosephDonald Trump’s election as US president risks normalising contempt for women, but marketers can resist this by speaking to them with honesty and authenticity according to the architect of Sport England’s ‘This Girl Can’ campaign.