As the UK government announces plans to overhaul UK data protection laws, meaning the European Union’s General Data Protection Regulation (GDPR) will be transferred into UK law, Tanya Joseph asks what it means for marketers.
There are a number of rules brands must adhere to in order to survive a crisis and cause the least amount of brand damage.
As with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
Brand safety is not a new problem but businesses need to be even more vigilant in the digital world.
Marketers are forgetting that older people are consumers too, as they’re rarely featured in marketing campaigns and are only targeted with age-based products.
Marketers need to get better at marketing themselves to ensure they are part of the innovation team and not just left to promote new products.
Donald Trump’s election as US president risks normalising contempt for women, but marketers can resist this by speaking to them with honesty and authenticity according to the architect of Sport England’s ‘This Girl Can’ campaign.