As the buying of mobile advertising becomes more automated and central to media plans, private marketplaces are presenting new opportunities for brands to reach audiences in a premium environment, says Zac Pinkham at Millennial Media.
WhatsApp, Viber and other instant messaging services have been embraced by consumers but companies are using SMS to connect with their customers. Netsize’s Christina Laurelli explains why SMS is the preferred choice.
Advertisement feature Brand marketers need to take an intelligent, strategic approach if they want to have successful links with influential bloggers, says Cision’s Priyanka Dayal.
Advertisement feature Data can only take you so far – it’s conversations with real people that provide the best starting point for big ideas, says Kindred’s Jared Shurin.
Advertisement feature A new age of communications with true innovation, collaboration, no borders and a sense of community are the key to the future, says FinchFactor’s Kerrie Finch in her PR survival guide.
Advertisement feature Social media has blurred the lines between marketing and PR to the point where they have nearly converged, says Vocus UK’s Shoba Virk.
Advertisement feature Brands have always been looking for ways to cut through the clutter and get noticed above the noise, not to mention, disrupt the marketplace they operate in, and this doesn’t happen by accident.
There is a lot of debate around whether Coca-Cola should be repeating its ‘Share a Coke’ campaign, however it is not unique in doing so. Another strong brand that repeats successful campaigns is Starbucks. By doing so, it has created seasonal associations that are now ownable (red cups at Christmas, receipts for iced drinks in […]
It was refreshing to see a balanced view of zero-hour contracts (Making flexible staff work for your brand). These contracts are so often vilified in the media yet are crucial not only to experiential agencies but also the staff who work with them. From students working their way through university, jobbing actors and dancers to […]
I couldn’t help feeling a little incensed by Mark Ritson’s ‘Caveat Patronus – let FIFA Sponsors Beware’. The question isn’t whether Sony has the right to demand such behaviours. Rather, it is about the most basic of ethical behaviours that we all expect of the organisations we work with: transparency, openness, and honesty. We now […]
Any efforts to integrate advertising on the WhatsApp platform will negate the user-experience and most likely drive people away. So what is the commercial advantage of paying such a high price for the company? As Lara’ O’Reilly’s article states, this must be rooted in the value of WhatsApp’s customer data set. The purchase has now […]
It is getting more difficult to persuade customers to give us their personal data. Are they more worried about privacy and security after the revelations of Edward Snowden? Are they wary that marketers will relentlessly spam them once we have their details? Or do they find it too difficult to hand over data on their mobile devices?
Well, that’s the campaign of the year sorted for 2013. Congratulations to the Marmite brand team at Unilever and their agency adam&eveDDB. There are eight very impressive reasons why marketers should love the new Marmite “neglect” work.
How do you know if your chief executive is crap? It’s a question rarely asked by those further down the organisational ladder – especially humble marketers. The combination of corporate culture, dissonance reduction and internal propaganda usually befuddle most employees into believing that their ultimate boss is an amazing, charismatic genius who can do no wrong.