Polaroid on why the ‘Stranger Things effect’ is good news for retro brands
Thomas HobbsThe camera brand, best known for its success back in the 1970s and 1980s, believes it can have the same impact with millennials and Gen Z.
TUI: People are realising the Airbnb model isn’t all it’s cracked up to be
Thomas HobbsHaving finally completed the transition from Thomson to TUI, the travel brand insists package holidays still have a strong future.
Marketers’ optimism for new hires hits lows not seen since direct aftermath of Brexit
Thomas HobbsOnly 28.5% of marketers expect to hire new staff over the next three months, according to the latest IPA Bellwether report.
The big debate: Is it the beginning of the end for the ‘big five’ agency holding groups?
Thomas HobbsMarketing Week columnist Mark Ritson recently suggested it was too late for the ‘big five’ ad agency groups to save their souls – was he right?
John Lewis says it won’t be drawn into a price war this Christmas
Thomas HobbsDespite admitting Brits are currently less likely to splash out on big ticket items, John Lewis’s customer experience director Peter Cross says the retailer won’t be drawn into cutting prices this Christmas.
‘We’re not afraid of upsetting people’ says Jigsaw on immigration campaign
Thomas HobbsThe British clothing brand claims its new ‘<3 Immigration’ campaign is breaking new ground in the fashion industry.
Brompton Bicycle on why brands must forge closer ties with manufacturing
Thomas HobbsThe cycling brand believes marketers should be as close to their product as possible but admits it is has 40 years worth of customer data to catch up on.
Schweppes, Vodafone & Lidl – 5 things that mattered this week and why
Thomas HobbsCoca-Cola gives Schweppes an historic makeover Coca-Cola unveiled plans to invest heavily in its Schweppes brand as it looks to tap into growing consumer demand for “quality” mixers and fight off newer competitors such as Fever-Tree. The investment, its biggest in the UK in more than 200 years, aims to give the brand “a new […]
John Lewis: Human interactions are still the primary driver of loyalty
Thomas HobbsThe department store’s marketing director Becky Brock believes delivering human experiences can be its differentiator over the years to come.
Lidl: Programmatic is new, shiny and overvalued
Thomas HobbsThe discounter’s head of media Sam Gaunt says the marketing industry is “guilty of overselling programmatic” and that the brand gets much better ROI from press, radio and TV advertising.
Oath’s CMO on how it plans to avoid a ‘dysfunctional marriage’ post-merger
Thomas HobbsAllie Kline explains how Oath, the newly formed holding company for the combined AOL and Yahoo business, plans to make the merger work for the long-term.
Facebook admits it is still ‘not 100% there’ on measurement
Thomas HobbsThe social media giant admits it needs to stop showing case studies to appease advertisers and focus on providing better advertising analysis instead.
Ryanair, P&G, Facebook: 5 things that mattered this week and why
Thomas HobbsFrom the ongoing PR disaster at Ryanair to Philips leading a review into the way it buys media, here are five of this week’s biggest marketing stories.
Consumer confidence ‘in the doldrums’ as Brits ‘live now, pay later’
Thomas HobbsLatest figures paint a worrying picture for Brits’ personal finances as the GfK claims consumers are being forced to borrow more money.
Ryanair’s key brand metrics nosedive following cancellation crisis
Thomas HobbsFollowing the airline’s recent admission it would have to cancel thousands of flights, Brits are now reconsidering whether to fly with the budget airline, according to new YouGov data.