As it celebrates 20 years in business, it’s fair to say Amazon has transformed the world of online retail. However the consensus among marketing experts appears to be that its branding success has had little to do with advertising.
William Hill has launched a “gambling industry first” accelerator programme for startup businesses with its director for corporate development and innovation Crispin Nieboer calling it a “disruptive move” amid rival gambling brands “playing it too safe”.
Marketers are still behind the rest of the business and too slow when it comes to embracing sustainability according to Unilever’s global VP for sustainable business Karen Hamilton.
As Apple Pay launches today (July 14), it along with new mobile payments products from Android and Samsung are set to steal a greater share of consumers’ wallets from both cash and plastic cards, but what are the benefits for retailers and will they survive the curse of previous failed technologies?
From the rebirth of the Mini car brand to sexist tweets from the Football Association, Marketing Week rounds up the best news of the week from the world of marketing.
Apple has abandoned its usual emotive narrative style to focus on the iPhone’s technology features in the smartphone’s latest ads which also take a swipe at rival Android.
Microsoft’s decision to take a £7.6 billion write down on its deal for Nokia’s handset business and axe 7,800 workers is the biggest sign yet of its enduring problems in the smartphone space. To put those right it will need to tackle its marketing as well as its product line up.
Brands who focus on loyalty based campaigns over emotional messaging are much more likely to fail when it comes to creating long term profitability, according to Les Binet, head of effectiveness at adam&eveDDB.
Speaking in a panel discussion at IPA’s Commercial Conference 2015 today (July 8), HSBC’s global head of marketing Amanda Rendle said that ad agencies are facing a threat from management consultancies pitching to brands.
Following a year-long investigation into the energy market, the Competition and Market Authority (CMA) has found that more than one in three (34%) Brits have never considered switching energy provider despite the prospect of saving an average of £160 a year by doing so.
While lounging on a sunbed at the hotel before booking your holiday might have sounded a bit farfetched in the past, it’s now a (virtual) reality. Thomas Cook and Thomson tell Marketing Week how technology is helping travel agents to evolve.
Change4Life has launched this year’s 10 Minute Shake Up campaign with Disney as it encourages school children to get active by joining one of four Disney teams – Frozen, Toy Story, Monsters and Big Hero 6 – in interactive PE lessons.
Currys PC World has launched its first campaign through Snapchat as it aims to target and inspire millennials on their technology purchases.
Dating platform Match.com is planning to introduce a heartbeat tracking feature to its app as it looks to stay relevant amid the growing use of services such as Tinder.
Up to 15% of UK consumers are actively blocking online ads through programmes such as AdBlock according to a new report, suggesting marketers need to do more to ensure their ads aren’t ‘disruptive’ or ‘annoying’.