Barclaycard has unveiled three new wearable payment devices – a wristband, fob and sticker – as it launches a multimedia campaign talking up its ‘next evolution’ in payment choices.
Programmatic’s total share of online advertising in the UK has risen from 28% in 2013 to 45% in 2014 according to new research commissioned by the Internet Advertising Bureau (IAB) and will soar to 80% in three years’ time.
Tesco saw like-for-like sales fall 1.3% for the three months to the end of May as chief executive Dave Lewis says the supermarket is starting to succeed in offering consumers ‘unique brand experiences’.
Unilever has announced the acquisition of Dermalogica, the world’s number one professional skincare brand, as it continues to add to its long list of healthy and beauty brands.
MTV International is rebranding, changing its slogan from ‘I Want My MTV” to “I Am My MTV” as it introduces a raft of new features allowing social media influencers and fans to create short-form content that regularly appears on its television channels.
Fresh from becoming the first UK automotive brand to use Twitter’s Flock to Unlock (F2U) feature for a digital competition, Peugeot’s digital and social media manager Zoe Macleay says the brand is making social its primary focus over television as “that’s where our customers are going”.
The internet, by 2017, will be the biggest advertising medium in 12 key markets – including the UK, China and Germany – representing 28% of global ad spend according to the latest quarterly Advertising Expenditure forecast from ZenithOptimedia.
As Father’s Day fast approaches new research has urged brands to appeal less to mums and focus more of their attention on dads with 52% of the latter more likely to spend sizeable chunks of money on premium-end products.
Brands should think twice about basing their marketing campaigns on review scores, according to Ignitye, with its latest research conducted on behalf of the Competition and Markets Authority suggesting that over half of online reviews are suspect.
Car insurance provider the AA says its marketing is getting a “shot in the arm” as it debuts its first TV ad since 2007 tonight and aims to convince consumers that it isn’t “outdated”.
The Guardian Media Group is set to appoint former ITV marketer David Pemsel as its new chief executive, promoting him from the role of deputy chief executive.
A new study has found that up to 58% of UK grocery promotions – across 200 retail categories – are not making any money for FMCG brands as the supermarket price wars continue to put pressure on suppliers to discount products.
Unilever is looking to invest in tech start-ups and retail businesses that can provide it and its retail partners such as Tesco and Superdrug with more sustainable solutions to the ecommerce experience.
Brands that fear giving up advertising control to ambassadors and vloggers will get left behind according to Sarah Pirrie, UK marketing manager for colour cosmetics at Coty (Rimmel).
High street fashion brand Ted Baker has created its first ever virtual store and could soon roll out the concept across its estate according to brand communications director Craig Smith.