In a bid to reverse flagging global sales and to compete with premium chains such as Shake Shack and Byron, McDonald’s is trialling a new range of sirloin burgers in the US market.
Since being put into administration back in 2012, Game has turned around its fortunes with the brand’s owners OpCapita launching a £360m IPO last year and the high street retailer achieving a sustained increase in sales.
Aldi has overtaken Waitrose to become the UK’s sixth largest supermarket, for the 12 weeks ending 29 March, as the rapid ascent of the German discounters shows no signs of slowing down.
To celebrate the launch of the 2015 Honda CR-V, the Japanese car brand has launched a new multimedia campaign, which aims to communicate its never-ending quest for quality.
Virgin Money says it is aiming to ‘seize the moment’ and avoid banking clichés for its new ‘There’s Money and There’s Virgin Money’ television campaign as it aims to build on the momentum gained by its recent IPO.
Marketing Week can reveal that Pret has started a trial for a fine dining evening concept at its Strand-based shop in London, with the chain selling everything from beers to meat balls and changing its service from 6pm to 11pm to include menus, crockery and jazz music, in a bid to take night trade from bars and restaurants.
Marks & Spencer today announced it has grown its clothing sales after four years of decline, with like-for-like sales of its general merchandise arm up 0.7% in the 13 weeks to March 28. Allowing M&S boss Marc Bolland to take a breather, the shift comes after 14 consecutive quarters of falling clothing sales.
With the Conservatives spending over £100,000 a month on their Facebook page, the social media platform has become an important battle ground for politcians. Elizabeth Linder, Facebook’s government and politics specialist for Europe, Middle East and Africa, tells Marketing Week why politicians can no longer ignore Facebook.
In a move to make technology a core part of its business and improve the in-store theatre and connectivity within its supermarkets, Sainsbury’s has announced the creation of 480 new specialist digital and technology roles.
British online fashion retailer Asos has continued its pledge to focus on reducing prices over a push on marketing, with spend down 16% to £26.4m for the six months ending 28 February 2015.
With the 2015 General Election just over 35 days away, Joanna Geary, Twitter’s head of UK news & government gartnerships, has told Marketing Week why she feels the platform can help generate voters this May.
Carphone Warehouse’ marketing director Julian Diment has revealed that the phone retailer will launch a new television campaign in May, which will refresh the brand to consumers and talk up the investment the business has made to improve its customer service.
Clarks is utilising the WhatsApp messenger platform to give consumers direct messages to celebrate the history of its Clarks Desert Boot brand and how it inspired different characters from ‘subculture’ movements.
With trust in politicians continuing to fall, the marketing tactics of the UK’s biggest political parties need to evolve.
The growth of Aldi and Lidl, which have both pledged a combined 1,400 new store openings over the next decade, can no longer be ignored and brands must ignore concerns over lower prices, Kantar has urged.