Consumer confidence levels now 36 points higher than five years ago
Thomas HobbsIn February, the high morale of the British consumer maintained January’s five-month high, according to the latest UK consumer index figures from GfK.
In February, the high morale of the British consumer maintained January’s five-month high, according to the latest UK consumer index figures from GfK.
Transport for London (TfL) and Santander have today announced a £43.75m seven-year partnership to refresh London’s Cycle Hire scheme, with Santander Cycles set to grace the capital’s streets from April onwards.
Unilever says today’s launch of IDEAS, a new crowdsourcing platform to help its brands directly invest in start ups through its Foundry initiative, will help it move even closer to finding and investing in the next Facebook.
Luxury ready meal brand Charlie Bigham’s will launch its first television ad next week (Monday 2 March) as it aims to solidify its position within the premium food aisle at UK supermarkets.
Three of the UK’s big four supermarkets have suffered a significant drop in brand value, according to the latest Brand Finance Retail 50 report. With Tesco, Sainsbury’s and Morrisons all suffering brand damage for the year ending 1 January 2015.
Volvo is confident sales and profitability will show ‘clear improvement’ in 2015 following last year’s changes to its marketing structure.
Cheese brand Seriously Strong says it will invest £5 million in 2015 re-launching its brand, including new packaging and a TV campaign, to combat a slump in sales and solidify its position as one of the UK’s biggest cheese brands.
New Morrisons chief executive David Potts must avoid looking back too much at his Tesco past for inspiration if the struggling retailer is to return to growth and successfully revamp its marketing.
Morrisons has announced the appointment of former Tesco retail director David Potts CBE as its new chief executive and the long-awaited replacement of departing boss Dalton Philips.
Good news marketers… you’re in the right industry as marketing manager has been crowned the best job in the UK, according to a new list compiled by jobs website Glassdoor.
Nearly half (40%) of all online sales are now completed through a tablet or smartphone, up from 32% the year before, according to new research from IMRG and Capgemini.
Tesco will utilise Google + Hangouts to launch what it claims is the ‘UK’s first’ one-to-one live online video beauty consultations as part of a wider drive to increase customer engagement and build brand loyalty.
Last week, Asda announced plans to refresh its brand for the first time since 2002 as it pledged to boost ‘connectivity’ with parent Walmart. But with the new logo and slogan identical to Walmart’s own, is the British supermarket shifting away from its roots?
Starbucks is set to launch its Evenings Programme, which will offer a range of luxury food and drink, including truffle macaroni cheese, braised beef and a selection of wines, into the UK market.
With Twitter likely to be inundated with insults about dress mishaps and dodgy hair-dos during this Sunday’s Oscars, Dove is set to launch a new social media campaign to tie in with the ceremony to promote beauty and body positivity.