New Look has announced it will become the new headline sponsor for this summer’s Wireless Festival as the high street fashion retailer boasts that the link-up will ‘engage with customers in a completely different way.’
The morale of the British consumer hit a five-month high in January in what will be a ‘boost to the government,’ according to the latest UK consumer index figures from GfK.
With the annual event from the Advertising Association throwing out a lively mix of politicians, marketers and retailers to debate the role of advertising, here is what you need to know.
Morrisons’ chairman Andrew Higginson says the obsession with ‘manufacturing deals’ is making the ads of the big-four supermarkets ‘only talk to one another rather than directly to consumers.’
Prince’s Trust has launched the ‘Learn The Hard Way’ campaign today with a fake profile on Linkedin that sees fictional homeless girl Lois Amanda-Clarke approaching employers for online endorsements in a bid to illustrate the issues young people from troubled backgrounds face when looking for a new job.
Vauxhall has lured Simon Oldfield, who is currently UK MD for customer service at Mercedes Benz, as its new sales and marketing director as it continues to restructure its marketing division.
EasyJet’s head of marketing Ian Cairns says its marketing strategy for the year ahead will be focused on attracting customers away from premium airlines such as British Airways rather than becoming overly-focused on ‘copycat rivals’ such as Ryanair.
The bulk of the UK’s media, culture and sport services, including newspapers and radio, would struggle to exist without advertising, according to the latest ‘Advertising Pays’ report from the Advertising Association and Deloitte.
Procter & Gamble (P&G) has pledged to continue its drive to improve marketing efficiencies after warning today that total sales would fall up to 5% over the current financial year ending June 30.
Asda’s in-store 3D printing service is taking shape after the branding and packaging was unveiled for the ASDA 3DME service, which allows customers to print miniature figurines of themselves.
Easyjet has credited its first ever TV campaign directed at business travellers after selling a “record number of seats” over the fourth quarter of 2014 and subsequently cutting loss forecasts for the first half of the year.
Long seen as the destination of choice for giant multipacks of toilet roll and afternoon Cadbury’ Freddo binges, the rise of Poundland is now impossible to ignore. However, its cut price marketing strategy is likely to evolve to focus on brand building as much as price.
Kleenex, the UK’s biggest tissue brand, says it hopes the multimillion pound ‘Kleenex Kiss’ campaign, which encourages consumers to kiss a Kleenex tissue and then hand it over as a gift to a loved one, will go viral.
In the run up to Christmas, Amazon took one in every four pounds spent on entertainment goods, such as games and DVDs, for the first time in its history as the supermarkets struggled to make a significant impact.
The high street retailer, which currently has a solid but unspectacular brand index rating of 14.3, has received “several serious approaches”, according to Sir Philip Green, who is now “exploring whether any of these can be brought to a conclusion.”