Premier Foods, the maker of iconic British brands such as Bisto gravy and Mr Kipling, will double consumer marketing spend in the first quarter of the year after sales slipped 4.6% in the fourth quarter of 2014
Stella Artois has teamed up with Jason Bourne himself for the ‘Buy A Lady A Drink’ campaign in a bid to drive awareness of the global water crisis
Hot on the heels of Coca-Cola Life, fierce rival PepsiCo looks to be preparing to launch stevia-based soft drink Pepsi True into the UK market.
The tobacco industry looks to have lost its fight against the introduction of plain packaging after the government announced it will press ahead with legislation to ban branded cigarette packaging from 2016.
In a “world first”, Cancer Research UK has announced a new four-store trial to take contactless donations through shop windows.
Poundland has revealed its best ever Christmas trading figures despite chief executive Jim McCarthy admitting advertising spend was “minimal”.
Dixons Carphone’ chief executive Sebastian James is convinced Black Friday can become a British institution after it helped the retailer post a 7% increase in like-for-like sales in the nine weeks to January 3.
Marks & Spencer has teamed up with digital loyalty specialists Eagle Eye to launch a digital coffee stamp card app at 58 of its Hot Food and On The Move cafés across the Greater London area in a bid to increase visit frequency and “stay ahead of the competition”.
Harrison-Church, who is currently category business unit director at Premier Foods and formerly of Sainsbury’s and Unilever, will replace departing marketing director Chris McDonough
Asda is poised to announce a replacement “with a strong retail background” for departing marketing director Chris McDonough says chief customer officer Steve Smith
Despite weaker than expected fourth quarter and full-year sales, Unilever appears to be getting more for its marketing money after increasing its share of advertising spend while maintaining brand and marketing investment
Morrisons has announced the departure of online MD Simon Thompson insisting it isn’t connected to recent sales woes.
Transport for London (TfL) set to make over £100,000 per year after making notonthehighstreet.com the first ever sponsor of its “Baby on Board” badges for pregnant commuters
Ford is hoping to drive up interest in its latest Mustang by showcasing the car using augmented reality technology that allows users to see the model in their driveways