Shock General Election result shows the importance of authenticity and youth targeting
Thomas HobbsA surge in young people voting boosted Jeremy Corbyn’s Labour party as Theresa May’s General Election gamble backfired.
A surge in young people voting boosted Jeremy Corbyn’s Labour party as Theresa May’s General Election gamble backfired.
Almost three-quarters of senior marketers believe media measurement currencies are becoming “increasingly corrupted” and that players such as Google and Facebook have too much control.
The tech giant has pledged to remove ads that are not compliant with the ‘Better Ads Standards’.
The AA will focus on the fun to be had during car journeys in future ad campaigns, as it moves away from talking up the practical benefits of its car repair services and looks to shake off its ‘pipe and slippers’ image.
Chief financial officer Cliff Baty also admitted Brexit had made it more difficult for English football clubs to entice superstar players due to the weakening of the pound.
Advertising bodies the IPA and ISBA have united to issue a call to action for the media industry to provide more accountability and accurate data for advertisers.
Head of BT Sport Simon Green says BT isn’t ready to be “enthusiastic or aggressive” in challenging Sky for Premier League television rights.
The new ‘Together #WePlayStrong’ campaign has a ‘This Girl Can’ vibe as the European football body aims to increase the popularity of women’s football.
Rising food inflation is playing into the hands of the discounters, according to the latest figures from Kantar Worldpanel.
But confidence is expected to fall into decline ‘sooner or later’ as consumers face up to pressure of inflation and poor wage growth.
According to a new report, ad fraud is declining as US brands place a greater focus on creating transparency.
M&S defends its decision to drop its marketing budget, while Walkers sees its social media campaign hijacked by Twitter trolls.
Plus Pink Ribbon’s artistic breast cancer awareness campaign and Libresse mocking the way advertising treats periods.
Chief data officer Andy Day says the supermarket is putting analytics at the core of its business as it aims to disrupt the likes of Google and Facebook.
Marketers are increasingly moving away from paying their agencies based on fees and incentives and instead adopting compensation models in a bid to ‘simplify’ pay models, according to a ANA report.