In the second of three articles on the future of retail, Zenith USA’s head of innovation Tom Goodwin says marketers must get used to everything being a ‘shoppable layer’ of retail, placing their brand wherever sales can happen and shortening the path to purchase.
Retail is becoming a world of extremes. Brands either need to remove complexity and make the process as simple as possible, or add it in to create a “delightful” experience, says Tom Goodwin, executive vice-president and head of innovation at Zenith USA.
Aldi and Lidl continue to make massive gains in the UK grocery market as the big four supermarkets lose out on market share.
The actor, author and director will talk digital disruption and his advocacy for charity Mind.
Taking back control of digital ad budgets may seem like the obvious solution to media transparency issues but it also raises whole new challenges and risks sidelining agencies.
Inner Circle is trying to gain a foothold in a very saturated market and says low online attention span means word-of-mouth is its go-to marketing method.
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