Toby Rosenbloom

Let the creative juices flow

In response to the views from senior marketers on what makes for a happy marriage between agency and client (MWlinks.co.uk/agencyCMOStrategy), I would like to offer an agency perspective on the same topic. Here are five points to consider. Embrace failure. How prepared are you to encourage your agency to take risks? Great marketers are prepared […]

Retail brands must tap into popularity of mobile shopping…

There are now more than 7.5 million consumers who use a retail app on their phone on a weekly basis – the equivalent of almost one in six shoppers. This not only signals the importance of mobile channels but also suggests a significant shift in the way we shop. With this in mind, the time […]

Human touch needed if web ads are to have right impact…

At the root of the problem of the online display market being blighted by poorly positioned ads that fail to serve their purpose through their placement in front of irrelevant audiences (MWlinks.co.uk/wildwest) is the over-reliance on automated technologies, which shift inventory without taking into account the appropriateness of each ad placement for the brand in […]

Use tools and rules to navigate city

Your cover story about Marketing’s Wild West, which was positioned as a warning to advertisers and highlighted transgressions by Party Poker and 888, looks straight out of 2005, following the broadcast of a certain edition of Panorama. That was certainly the catalyst for self-regulation through the Internet Advertising Sales House (IASH). And no sector has […]

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