Data Strategy Awards 2013 shortlist announced
Tess WaddingtonWill your company or agency be one of those celebrating a win at the Data Strategy Awards 2013? We’ve got the bubbly on ice so book your table now…
Will your company or agency be one of those celebrating a win at the Data Strategy Awards 2013? We’ve got the bubbly on ice so book your table now…
‘It truly is a new era at Microsoft,’ chief executive Steve Ballmer recently claimed in his annual letter to shareholders.
I feel compelled to respond to Gyro MD Nick Jefferson’s letter (MW 22 November) in which he claims that “people don’t divide B2B and B2C, so why should we?”
Steve Hemsley’s feature ‘Looking for a visual feast in the tablet experience’, brings to the fore the growing importance of tailoring the design of websites and apps for each of the different devices available.
I agree with Nir Wegrzyn that, now O2 has taken its design function in-house, it is going to have to work hard to build and maintain the ‘design leaders’ positioning it is aiming for I understand the sentiment behind the move – greater control, creating a team of brand experts and (presumably) shaving costs. And yet it has the potential to engender less, not more, creativity.
I think ICM’s Steve Ogborn has it dead right – financial services firms need to start with loyalty. And that starts with systems and customer communications that are human and authentic.
It’s clear that own-label is growing in popularity and putting pressure on manufacturers. However it was interesting to read that it isn’t necessarily own-label’s lower price point that drives sales.
The days of spending advertising budgets without understanding an exact return on investment are coming to an end. With the advancement of personalisation technologies and the proliferation of smartphones and tablets, internet advertising will continue to rise while the old school ‘Mad Men’ approach struggles to keep up.
Every chief executive officer knows that a business does not exist without its consumers. Corporate value is not ultimately derived from great products and services, expert staff or shareholders – important as they all are – but from the consumers who choose to buy one brand over another. So when reading Mark Ritson’s column last […]
Burberry’s decision to open a store without tills is a brave one and is likely to spearhead a seismic shift in the way retailers interact with the consumer. Introducing new technologies that help streamline the customer’s in-store journey bring obvious benefits for the brand by offering consumers a convenient experience that underlines the company’s ambition […]
4 October issue
While I strongly believe in the ‘simple power of benefits’ I would take issue with the idea that a cash reward has a similar effect. Although the phrase ‘cash is king’ is often heard, it is widely recognised among motivation and reward specialists that simply adding £X to an employee’s salary where it will more […]
Big data a vehicle to drive interaction… As more consumers identify themselves as ‘brands in their own right’, marketers need to harness this huge influx of information, remain focused on creating an emotional connection with customers and make this a priority when planning ‘constant presence’ marketing strategies (MWlinks.co.uk/bigbeautiful). While data is a useful tool for […]
The pick of this week’s letters from our readers
Twitter is just too noisy for Olympic brand campaigns Your claim that sponsors are falling short of the gold standard in the first social media Olympics (MWlinks/co.uk/ someolympics) fails to mention that Twitter’s nature of short messaging is not necessarily conducive to bespoke brand campaigns. Much of what happens on Twitter could simply be described […]