Four experts on the ‘laws and loopholes’ of achieving marketing effectivenessVarsha Gupta
Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the core principles behind marketing effectiveness.
Marketoonist on generative AI toolsVarsha Gupta
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands’ secret weapon: Why metadata will make you a better marketerVarsha Gupta
Image recognition within digital asset management software can now assign keywords and other metadata automatically, cutting the time marketers waste searching for files.
Discounters boost TV investment as they look to maintain market share momentumVarsha Gupta
Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.