The connection point between product and pack is essential to a consumer’s brand experience, so marketers must be willing to prioritise brand, product and pack equally, says MMR Research’s Vicki Hamilton.
Dior’s ad featuring a sultry Jennifer Lawrence topped September’s list of the most popular YouTube ads, followed by Apple’s jam-packed ‘big news in 108 seconds’ and Fiat’s ad paying homage to a Hollywood classic.
The disruptor brand has had a “fundamental rewrite” of its data management platform to help drive sales as it looks to new areas of growth.
The sanitary care brand’s realistic portrayal of periods, while potentially polarising, has opened the door to more positive conversations and helped break down taboos.
EasyJet’s Lis Blair in on a journey to move the brand beyond price with a new campaign just six months into the job and a long-term plan to balance creativity with greater use of data.
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