Will Cooper

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Harrods ramps up digital to grow brand

Will Cooper

Harrods is to launch a transactional mobile site and online magazine as part of a raft of new digital initiatives that it hopes will build a “long term global presence” in the growing luxury store market.

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LOCOG to protect Olympic trademark search terms

Will Cooper

The London Organising Committee of the Olympic Games (LOCOG) will crack down on brands that breach its advertising restrictions online, including bidding against trademark terms on Google, in the run-up to and during next year’s Olympic Games.

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Apple reveals iPad 2

Will Cooper

Apple has revealed the iPad 2, which the company hopes will reinforce its position within the fledgling tablet market.

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Mapping value across the customer journey

Will Cooper

More and more brands are using attribution modelling to find out the true value of every stage of a customer’s purchase journey. But as the picture gets clearer, new challenges are emerging – such as how to split the money fairly.

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