Yahoo’s future lies away from search
Will CooperThe mess that Yahoo has found itself in is a sad sight to see, considering the company’s history as a true web, and particularly search, pioneer, read the story here.
The mess that Yahoo has found itself in is a sad sight to see, considering the company’s history as a true web, and particularly search, pioneer, read the story here.
Harrods is to launch a transactional mobile site and online magazine as part of a raft of new digital initiatives that it hopes will build a “long term global presence” in the growing luxury store market.
EBay revenues rose by 25% in second quarter of this year, boosted by a strong performance by its payments platform PayPal.
Record iPhone and iPad sales lifted Apple’s revenue to $28.57bn (£17.7bn) during the last quarter.
Google has rolled out behavioural targeting for AdWords spots, allowing brands to target search ads based on users’ previous browsing activity.
The London Organising Committee of the Olympic Games (LOCOG) will crack down on brands that breach its advertising restrictions online, including bidding against trademark terms on Google, in the run-up to and during next year’s Olympic Games.
Google is thought to be preparing to launch a mainstream movie rental business on YouTube to rival market leaders Netflix and LoveFilm.
Spotify says it remains committed to its freemium model, despite halving the amount of tracks users can listen to without paying.
The share of the US search market commanded by Bing-powered search engines has exceeded 30% for the first time since Microsoft forged its search alliance with Yahoo.
France’s privacy watchdog has fined Google €100,000 (£87,179) for breaching the country’s privacy rules with both its Street View and Latitude products.
Google has bought UK price comparison site BeatThatQuote.com for £37.7m as it continues to diversify from its core search offering.
Apple has revealed the iPad 2, which the company hopes will reinforce its position within the fledgling tablet market.
Google has accused Microsoft of copying its search results, saying the company is “cheating” in its development of Bing.
Facebook has denied rumours it is to launch a branded mobile phone with HTC, saying an ’official’ handset would go against its key principles.
More and more brands are using attribution modelling to find out the true value of every stage of a customer’s purchase journey. But as the picture gets clearer, new challenges are emerging – such as how to split the money fairly.