Will Cooper

Harrods ramps up digital to grow brand

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Harrods is to launch a transactional mobile site and online magazine as part of a raft of new digital initiatives that it hopes will build a “long term global presence” in the growing luxury store market.

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.