Asics hunts for new brand face via Facebook
Will CooperAsics, the Japanese sportswear brand, has kicked off a Facebook competition to find the new face for its Ayami womenswear range.
YouTube launches skippable pre-roll ads
Will CooperGoogle has launched skippable pre-roll ads on YouTube, with advertisers only paying if a viewer watches the ad.
EC to investigate anti-competition charges against Google
Will CooperThe European Commission has begun a formal investigation into whether Google has abused its dominant market position.
Mazda first with display ads on Google Images in UK
Will CooperMazda is among the first advertisers to use a new display ad format on Google Images as the search giant continues to test advertising on the site.
UK internet economy worth £100bn, says Google
Will CooperThe UK online industry is worth £100bn a year to the economy, according to a new report by Google and The Boston Consulting Group (BCG).
Bing and Facebook tighten relationship with social results
Will CooperBing search results are to include links recommended by Facebook friends, following a partnership announced between the social network and Microsoft.
Microsoft appoints Bresseel as first VP for global marketing
Will CooperMicrosoft Advertising has appointed Marc Bresseel as its first VP for global marketing, part of a restructuring of its global trade marketing team.
Google’s share of US search spend up despite Yahoo/Bing integration
Will CooperGoogle’s share of US search spend increased in the third quarter of the year, despite the merger of Yahoo’s and Microsoft’s search platforms.
Q+A with Microsoft’s head of advertising Carolyn Everson
Will CooperMicrosoft’s global head of advertising Carolyn Everson joined the company as its corporate VP for global ad sales and strategy in June, having previously been COO and executive VP of US ad sales at MTV Networks. Her role oversees ad sales and brand and agency relationships for Microsoft products including MSN, Xbox, Windows Phone 7, […]
Yahoo finalises team to lead agency transition to Bing search platform
Will CooperYahoo has appointed MediaVest associate director Jon Myers as head of account management for the UK & Ireland as it steps up preparation for combining its search platform with Microsoft’s Bing next year.
Bing launches search loyalty programme
Will CooperMicrosoft has launched Bing Rewards, a loyalty programme allowing Bing users to earn redeemable credits the more they search.
Employing the services of Joe Public
Will CooperMarketers are beginning to extend their affiliate relationships beyond the professionals to ordinary people who, with the right incentives, can spread the brand word.
Facebook becomes most used website
Will CooperPeople spend more time on Facebook than anywhere else online, including all of Google’s combined properties, according to ComScore.
Culture Secretary commits to digital industry support
Will CooperThe creative industries are the “biggest single economic opportunity the UK has,” according to Jeremy Hunt, the Secretary of State for Culture, Olympics, Media and Sport.
YouTube to offer full-length movies
Will CooperFull-length movies are available on YouTube in the UK for the first time following a deal between Google and Blinkbox.