Wally Olins

The Met may never crush negative brand perceptions

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The tragedy of the Met is that it stubbornly remains too removed from society to ever be able to crush its negative brand perceptions. Just over a week ago, the Metropolitan Police withdrew a complex, devious and, as it turned out, ill-advised attempt to strangle confidential sources out of The Guardian newspaper relating to its […]

A brand’s real value is nothing, except in the eye of the beholder

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Tear up the top 100 brand lists and ditch the value metrics there can never be a formula to sum up what your brand is worth. Every so often The Economist writes about marketing. It sometimes even writes about branding, quite often metaphorically holding its nose. A few months ago it published the results of […]

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

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Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.