BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it. I note that British Airways is reviving its traditional strapline ’To fly. To serve’. Presumably that means its staff are going to stop being grumpy and start being smiley. That will […]
The tragedy of the Met is that it stubbornly remains too removed from society to ever be able to crush its negative brand perceptions. Just over a week ago, the Metropolitan Police withdrew a complex, devious and, as it turned out, ill-advised attempt to strangle confidential sources out of The Guardian newspaper relating to its […]
Tear up the top 100 brand lists and ditch the value metrics there can never be a formula to sum up what your brand is worth. Every so often The Economist writes about marketing. It sometimes even writes about branding, quite often metaphorically holding its nose. A few months ago it published the results of […]