Wally Olins

The Met may never crush negative brand perceptions


The tragedy of the Met is that it stubbornly remains too removed from society to ever be able to crush its negative brand perceptions. Just over a week ago, the Metropolitan Police withdrew a complex, devious and, as it turned out, ill-advised attempt to strangle confidential sources out of The Guardian newspaper relating to its […]

A brand’s real value is nothing, except in the eye of the beholder


Tear up the top 100 brand lists and ditch the value metrics there can never be a formula to sum up what your brand is worth. Every so often The Economist writes about marketing. It sometimes even writes about branding, quite often metaphorically holding its nose. A few months ago it published the results of […]

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