Trinity Mirror’s Zoe Harris on why Twitter trolls can be your brand’s best friend
Zoe Harris, group marketing director at Trinity Mirror, shares three lessons that marketers should take from Twitter.
Ad regulator bans sexist stereotypes, saying they ‘hold back people and society’
The ad regulator says harmful gender stereotypes have “no place” in modern advertising, with the new rules, which come into force next summer, banning sexist stereotypes such as a man’s inability to change a nappy or a woman’s inability to park a car.
Vote for your campaign of 2018: The semi-final
We’re now down to four campaigns. Vote for your favourite to secure its place in the final.
Coca-Cola Great Britain appoints new marketing director
Coca-Cola veteran and former sales director at distributor Coca-Cola European Partners, Paul Grace, takes over from Aedamar Howlett who has been promoted to a European marketing role after two years leading the GB business.
Tanya Joseph: If influencers are authentic they’ll back your brand for free
Influencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand.
