Trinity Mirror’s Zoe Harris on why Twitter trolls can be your brand’s best friend
Zoe Harris, group marketing director at Trinity Mirror, shares three lessons that marketers should take from Twitter.
Dior, Apple, Nike: The top 10 YouTube ads in September
Dior’s ad featuring a sultry Jennifer Lawrence topped September’s list of the most popular YouTube ads, followed by Apple’s jam-packed ‘big news in 108 seconds’ and Fiat’s ad paying homage to a Hollywood classic.
Dollar Shave Club shifts business model as subscription growth slows
The disruptor brand has had a “fundamental rewrite” of its data management platform to help drive sales as it looks to new areas of growth.
How Bodyform took the ‘toxic shame’ out of periods
The sanitary care brand’s realistic portrayal of periods, while potentially polarising, has opened the door to more positive conversations and helped break down taboos.
EasyJet’s new CMO on using data to ‘supercharge creative judgement’
EasyJet’s Lis Blair in on a journey to move the brand beyond price with a new campaign just six months into the job and a long-term plan to balance creativity with greater use of data.
