Trinity Mirror’s Zoe Harris on why Twitter trolls can be your brand’s best friend
Zoe Harris, group marketing director at Trinity Mirror, shares three lessons that marketers should take from Twitter.
Young marketers on plugging knowledge gaps and the power of resilience
Filmed at the first meeting of the School of Marketing’s Founding 50 last month, five young ambassadors discuss their plans to take the message nationwide and what they have learnt from their personal journeys about finding a career which fits their skills.
‘We can’t guarantee success, only increase its probability’
Copying successful brands in the belief they have a formula for growth is bound to fail. Focus on being better than competitors and solving business problems with a critical approach.
Mastercard, Adidas, M&S: 5 things that mattered this week and why
From Mastercard’s new sonic brand to Marks & Spencer splitting its ad account and Adidas making a move into the ‘stale’ hiking market, catch up on all the biggest news from the last seven days.
Inside the launch of Marriott’s new loyalty programme
Marriott has spent more than two years on the launch of its new loyalty programme Marriott Bonvoy as it looks to align the more than 30 brands in its offering and get people considering one of its hotels more often.
