Auto sector blasts delay to green car subsidy

Critics have accused the Government of “political showboating” over its measures to promote electric and plug-in hybrid cars as part of the 2009 Budget.

Some industry observers say the measures will hinder rather than help increase the take-up and development of greener cars.

As part of the Budget, revealed this week, the Government will provide a car buyer with a subsidy of up to £5,000 towards the purchase of an electric and plug-in hybrid car from 2011.

But Steve Hartridge, managing director of GoinGreen, parent company of electric car marque G-Wiz, says the 2011 start date will put off consumers from buying an electric cars until then.

“It is anticipated that sales of greener vehicles will decline until the start date of the grant. This jeopardises the whole electric vehicle market at a very crucial time,” he says.

Jim Campbell, managing director of automotive consultancy Sutherland Campbell and former Hyundai marketing director, adds that incentivising consumers and car companies is a positive step, but it needs to be put in place immediately, rather than delaying it for up to three years.

The initiative is part of the Government’s £250m scheme to promote the take-up of environmentally friendly cars.

Recommended

Borders UK hires new marketing chief

Marketing Week

High street book chain Borders UK has appointed Simon Moore to take over from Steph Little as its head of marketing, after Little’s decision to take a travelling career break. Moore has held various retail marketing positions at high street outlet Game, 3 Retail and the Westfield shopping centre. He will take up his role […]

Independent launches ‘New Good Life’ guides

Marketing Week

The Independent newspaper is launching a 10-booklet series designed to promote self-reliant living, inspired by British sitcom The Good Life. The newspaper is calling the booklets “The New Good Life”. The series is designed to help households save money on their weekly budgets and topics include Kitchen Basics, Garden Basics, Painting and Decorating Basics and […]