Auto Trader to take digital sales in-house

Auto Trader, the motoring magazine, is taking its digital sales in-house from March 1. The move allow agencies to deal directly with the motoring website in when developing campaigns for their clients.

It is also launching a website that is designed to offer integrated solutions to advertisers, including offer sponsorship and cross-media opportunities, microsites and bespoke research.

It is also restructuring its staff to offer agencies better knowledge of the site and of the automotive industry as a whole. It is creating digital teams that will focus three separate areas; automotive, finance and insurance and lifestyle.

The magazine will be organising presentations to agencies throughout January and February to make them aware of the changes and will also be launching an agency-only website that offers research, case studies and information about advertising opportunities.

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