Autoglass crowdsources new TV ad star from Facebook
Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign. Read full article here.
Hilton Hotels creates vp global brand marketing position
Branwell JohnsonHilton Hotels Corporation has appointed Andrew Flack to the new position of vice president of global brand marketing for the Hilton brand.
Different strokes
Steve HemsleySteve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country
Costa names marketing boss for Express business
Rosie BakerCosta Coffee has named former head of insight Caroline Harris as the marketing director for its recently created Costa Enterprises division.
Transformation plans and Corona’s island: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
How Intel is ‘reigniting’ its brand as it preps for ‘massive growth’
Michaela JeffersonIntel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
From moments to movements: To truly have an impact brands need to understand the difference
Helen JamesIf brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Why Diet Coke’s ‘ultimate goal’ is connecting with loyal customers
Niamh CarrollDiet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.
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