Autoglass crowdsources new TV ad star from Facebook
Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign. Read full article here.
Hilton Hotels creates vp global brand marketing position
Branwell JohnsonHilton Hotels Corporation has appointed Andrew Flack to the new position of vice president of global brand marketing for the Hilton brand.
Different strokes
Steve HemsleySteve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country
Costa names marketing boss for Express business
Rosie BakerCosta Coffee has named former head of insight Caroline Harris as the marketing director for its recently created Costa Enterprises division.
Effective marketing and brand character: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Why brands must be ‘mindful’ of product placement in the age of star power
Manny PhamAnalysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Boots, Mars and NatWest among brands competing in industry ‘Sprintathon’
Michaela JeffersonBrands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
‘Food can be a force for good’: Morrisons launches first ad as part of new brand positioning
Lucy TesserasWith its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.
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