Autoglass crowdsources new TV ad star from Facebook
Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign. Read full article here.
Hilton Hotels creates vp global brand marketing position
Branwell JohnsonHilton Hotels Corporation has appointed Andrew Flack to the new position of vice president of global brand marketing for the Hilton brand.
Different strokes
Steve HemsleySteve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country
Costa names marketing boss for Express business
Rosie BakerCosta Coffee has named former head of insight Caroline Harris as the marketing director for its recently created Costa Enterprises division.
How Reckitt’s digital transformation is enabling it to ‘learn faster and scale-up’
Manny PhamWhen Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Marketing Week Top 100 2021: The top marketers in consumer goods, tech and luxury
Marketing Week ReportersMarketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Convince consumers your product tastes good before you tell them it’s healthy
Richard ShottonConsumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
Marketoonist on customer reviews
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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