Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign. Read full article here.
Hilton Hotels Corporation has appointed Andrew Flack to the new position of vice president of global brand marketing for the Hilton brand.
Steve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country
Costa Coffee has named former head of insight Caroline Harris as the marketing director for its recently created Costa Enterprises division.
Regardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.
On a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Britvic’s plan to tackle inflation to Unilever putting product before purpose, it’s been a busy week. Here is my take.