Autoglass crowdsources new TV ad star from Facebook
Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign. Read full article here.
Hilton Hotels creates vp global brand marketing position
Branwell JohnsonHilton Hotels Corporation has appointed Andrew Flack to the new position of vice president of global brand marketing for the Hilton brand.
Different strokes
Steve HemsleySteve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country
Costa names marketing boss for Express business
Rosie BakerCosta Coffee has named former head of insight Caroline Harris as the marketing director for its recently created Costa Enterprises division.
Nationwide CMO: We need to stand up for marketing if we want it to flourish
Russell ParsonsNew job titles such as chief growth officer are symptomatic of a sometimes “apologetic” marketing industry that needs to be more confident in the value it offers, according to the building society’s top marketer Sara Bennison.
How to evaluate customer journey mapping
Econsultancy TeamCustomer journey workshops can help stakeholders create a ‘working journey’ of how customers are interacting with a brand and eliminate those pain points.
Have faith in belief, to unlock the benefits of branding
Marketing Week PartnerThe emotional connection that makes a consumer want to buy comes from making them feel the truth of what the brand promises, according the founders of branding and design agency JDO.
ASA: The volume of gambling ads is driving distrust of advertising
Sarah VizardThe ad regulator says there are concerns among the British public about the advertising of some products and services, including gambling, to vulnerable people and says the industry needs to do more to ensure that is not the case.
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