Autoglass crowdsources new TV ad star from Facebook
Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign. Read full article here.
Hilton Hotels creates vp global brand marketing position
Branwell JohnsonHilton Hotels Corporation has appointed Andrew Flack to the new position of vice president of global brand marketing for the Hilton brand.
Different strokes
Steve HemsleySteve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country
Costa names marketing boss for Express business
Rosie BakerCosta Coffee has named former head of insight Caroline Harris as the marketing director for its recently created Costa Enterprises division.
‘The right decision’: Lush on the impact of its social media ban one year on
Niamh CarrollRegardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.
CALM on how financial constraints became its strength
Marketing Week ReportersOn a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
Christmas budgeting, data accuracy, apprenticeships: 5 interesting stats to start your week
Molly InnesWe arm you with all the numbers you need to tackle the week ahead.
Maintaining brand spend and swapping sectors: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Britvic’s plan to tackle inflation to Unilever putting product before purpose, it’s been a busy week. Here is my take.
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