Autoglass invites general public to star in TV ad

Windscreen repair firm Autoglass has become the latest brand to give customers the chance to star in its next TV ad.

Autoglass

The company is inviting the general public to upload a picture or video of themselves with their vehicle through the Autoglass Facebook application. The five most popular entries, as voted for by the public through the app, will be whittled down to one by Autoglass managing director Matthew Mycock.

Autoglass’ strategy follows similar moves made by other brands including mobile operator T-Mobile, which has made TV ads of “flash-mob” dancing at Liverpool Street Station and a karaoke sing-a-long in Trafalgar Square. Last year Dolmio invited the British public to emulate its puppets to be in with a chance of appearing in its TV ad.

David Meliveo, marketing director of Autoglass says, “The new competition to star in our next TV ad reflects our commitment to putting customers at the heart of our brand. They already engage with us enthusiastically through our various channels and platforms and we hope this fun contest will cement and build upon that great relationship.”

/i/l/o/Autoglass.jpg

Recommended

/a/x/s/Kleenex.jpg

Kleenex eyes beauty market

Rosie Baker

Kleenex is moving into the beauty market with the launch of a range of cleansing products to take on established players such as Nivea, Simple and Johnson’s.

/w/o/n/TheSecretMarkete_160_1_.jpg

Struggling brands deserve the best talent

Marketing Week

It is time for my traditional autumn reshuffle as I freshen up my brand management pack. There is little permanent transfer activity now, as marketers stay in role to the year end to claim their annual bonus. Quite right too. We are on track for a nice little earner this year. The golden handcuffs bonus […]

Comments

    Leave a comment