Autoglass is to launch its first ever national multichannel TV advertising campaign.
The activity builds on the firm’s regional TV campaign which launched in April 2008.
The national campaign debuts on June 1 for a period of four weeks, with 20” and 30” second ads aired in equal rotation.
A new creative featuring Autoglass technician Gavin and focusing on the growing problem of pot holes has been developed to warn motorists about the glass damage that can occur if their vehicle drives over a pot hole, typically causing a windscreen chip to turn into a crack.
Adverts will air nationally during day-time on all satellite platforms, BSkyB, Virgin and Freeview and in Scotland adverts will also air during the evening on ITV1, Channel 4 and Channel 5.
The campaign has been created by McCann Ericsson Brussels and has been planned and bought by Universal McCann in the UK.
Marketing director David Meliveo says: “We are continuing to use real Autoglass technicians in our TV adverts as feedback from customers has been extremely positive as they can engage with the individual and relate to the advice and information that they are being given via the advert.
“The new creative around pot holes is highly relevant considering the poor state of UK roads following the bad winter and we are keen to educate motorists about the risks and how Autoglass® can help them.”
Autoglass is currently reviewing its media agency requirements.