Consumers are comparing brands across sectors more than ever, fuelling Ford’s appetite for innovation. This will become even more essential given the move to electric vehicles is a “huge brand switch moment”, says marketing boss Pete Zillig.
Volvo Group’s chairman Carl-Henric Svanberg says companies need to think about what the new “world order” will look like as a result of the war, but he is in “no doubt” it will accelerate the green transition.
Brands have a duty to educate their customers honestly and transparently on the changes needed to tackle the climate crisis, said Volvo’s consumer director.
Consumers’ interest in electric vehicles is growing, and they’re willing to pay a premium, but few brands have built strong associations in this area.
As one of the CX50’s 10 Disruptors, Cazoo’s CCO explains why the online car retailer puts customer satisfaction above all else, and why customer-focused brands can’t get distracted by generating short-term sales.
With online DTC sales up 9% in 2021, Volvo is using the UK as a ‘pilot market’ for exploring new sales strategies.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
‘Live Loud’ ranked among the top UK ads of all time for distinctiveness, branding and emotional response, according to the latest ‘The Works’ study by Kantar.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
A global partnership between Tata Consultancy Services and Jaguar Land Rover hopes to accelerate the development of electric vehicles and help both brands rev up their sustainability agendas.
Despite just being a trial to establish the effectiveness of the channel, Mini’s campaign with Dogs Trust has ranked as the most emotionally evocative cinema ad of last month.
The new Urban Collëctif brand has designed three autonomous, fully electric vehicle concepts built around technology developed by Citroën.
Poised to grow by 300% in 2021, used car sales platform Motorway is embarking on a major new campaign to drive brand awareness and achieve future fame.
On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
Planning a leap forward in both product and brand image, Skoda is looking to target a new customer base with the launch of its fully electric model.