Aviva awards digital account to Diffiniti

Aviva, the financial services giant, has awarded its £26m digital account to Aegis-owned digital agency Diffiniti after a final pitch against Harvest Digital.

Aviva, the financial services giant, has awarded its &£26m digital account to Aegis-owned digital agency Diffiniti after a final pitch against Harvest Digital. Other agencies invited to pitch included Starcom Digital, OMD Digital, Outrider, All Response Media, Unique Digital and Profero.

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