Aviva CMO Amanda Mackenzie awarded OBE for services to marketing

Aviva’s chief marketing officer Amanda Mackenzie has been awarded an OBE for services to the marketing industry. 

Aviva’s chief marketing officer Amanda Mackenzie has been awarded an OBE for services to the marketing industry.

Mackenzie, who received her gong in the New Year Honours list, has been chief marketing and communications officer and executive board member at Aviva since 2008.

She is also active in the marketing community as a former president of The Marketing Society and acting as a mentor to Marketing Academy scholars, of which Marketing Week is a partner. She has also been the subject of a Marketing Week profile. 

Mackenzie is one of several in the advertising and media industries to have been recognised.  Former Facebook Europe managing director and now leader of the Government’s ‘Tech City’ initiative Joanna Shields received an OBE for her voluntary work with young people, while former Interbrand chief executive Rita Clifton, who now runs a consultancy that advises boards on the importance of branding, received a CBE for services to the advertising industry. 

Elsewhere, IAB chairman Richard Eyre received a CBE for services to advertising and media, while Michael Acton-Smith, the man behind Moshi Monsters and chief executive of Mind Candy received an OBE for services to the creative industries.

Advertising Association chief executive Tim Lefroy, says of the awards to those in the marketing, advertising and media industries.

“As advertising moves up the economic agenda, it’s gratifying to see its leaders recognised.”



Sponsors take low-key, local approach to Sochi 2014 activity

Seb Joseph

Winter Olympic sponsors are preparing to launch the main phases of their global campaigns ahead of February’s event in Sochi. However, unlike the global pushes seen in the build up to London 2012, sponsors are adopting a low-key, local approach designed to capitalise on growing consumer purchasing power in Russia.


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