Aviva makes UK marketing director role more customer focused

Aviva has broadened the role of its UK marketing director following the appointment of its life insurance division’s marketing head Anne Filatotchev.

/d/p/t/Aviva.jpg
Aviva’s You Are the Big Picture campaign

The role now takes on a new function dedicated to research, customer data and analytics. It continues to be responsible for marketing strategy, including planning, brand, advertising, corporate responsibility and sponsorship.

As Aviva Life’s marketing director Filatotchev was credited with ensuring customers are a “central focus” for the overall business, which is why her new role takes on added customer data and research responsibilities.

Aviva recently encouraged its customers to upload their photos to its Facebook page to become part of an upcoming advertising campaign, dubbed “You Are The Big Picture”, that will displayed across Europe.

Filatotchev replaces Gary Price, who left the company in June after less than two years in the job. She will report in to new UK commercial director Craig Thornton.

Filatotchev joined Aviva from global management consulting firm Accenture, where she held the role of strategy senior manager, working across financial services organisations in the UK and Europe.

Read Marketing Week’s profile of Aviva CMO Amanda Mackenzie

Recommended

Google Wallet is more than a one-tap payment system

Marketing Week

The news that Google Wallet has gone live in the US has brought with it a flurry of excitement in the media (MarketingWeek.co.uk 20 September). There are, however, plenty of payment mechanisms out there already and consumers aren’t demanding another one. What is interesting about this is the opportunities beyond payments. For example, consider tapping […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now