Aviva makes UK marketing director role more customer focused

Aviva has broadened the role of its UK marketing director following the appointment of its life insurance division’s marketing head Anne Filatotchev.

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Aviva’s You Are the Big Picture campaign

The role now takes on a new function dedicated to research, customer data and analytics. It continues to be responsible for marketing strategy, including planning, brand, advertising, corporate responsibility and sponsorship.

As Aviva Life’s marketing director Filatotchev was credited with ensuring customers are a “central focus” for the overall business, which is why her new role takes on added customer data and research responsibilities.

Aviva recently encouraged its customers to upload their photos to its Facebook page to become part of an upcoming advertising campaign, dubbed “You Are The Big Picture”, that will displayed across Europe.

Filatotchev replaces Gary Price, who left the company in June after less than two years in the job. She will report in to new UK commercial director Craig Thornton.

Filatotchev joined Aviva from global management consulting firm Accenture, where she held the role of strategy senior manager, working across financial services organisations in the UK and Europe.

Read Marketing Week’s profile of Aviva CMO Amanda Mackenzie

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