Aviva’s brand boss Raj Kumar departs after nine years
Michaela JeffersonHaving executed a relaunch of the Aviva brand last year, Kumar tells Marketing Week he is now in pursuit of a new challenge.
Why brands must face up to the employee burnout crisis
Matt BarkerAs we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Aviva on why in-housing econometrics is no ‘silver bullet’ for success
Marketing Week ReportersBringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
Meet the brands who are strengthening their business by standing up for parents
Charlotte RogersFrom equalising parental leave to recognising the trauma of pregnancy loss, a growing number of brands are putting policies in place that not only support employees but respect their role as parents.
Aviva restructures marketing with introduction of chief customer role
Michaela JeffersonAviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.
Aviva relaunch looks to ‘weaponise’ the brand’s emotional power
Matt BarkerAs Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Paddy Power on the impact of bringing econometrics in house
Charlotte RogersThe investment may be large and specialist talent hard to find, but Paddy Power marketing boss Michelle Spillane believes working with in-house econometricians is a recipe for success.
3 questions I wish I’d asked as a junior marketer: Aviva’s Raj Kumar
Charlotte RogersGetting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.
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Marketing leaders on staying energised after the lockdown adrenaline rush
Charlotte RogersThe early days of lockdown gave brands a shot of adrenaline as they quickly adapted to the new reality. But, how are marketing leaders keeping the energy high three months on?
Salary Survey 2020: Marketing’s diversity crisis impacts seniority and influence
Matt BarkerA lack of diversity within the higher ranks continues to blight the marketing industry. It makes little sense culturally, it’s bad for business and it stifles creativity.
How brands can be truly customer-centric
Steve HemsleyMost businesses try to put consumers at the heart of what they do, but many fall short because actually being customer-centric often means making business decisions that seem counter-intuitive.
‘It’s not altruism’: How Aviva’s support of over-45s is delivering ‘commercial advantage’
Lucy TesserasAviva has set up a community to support the development of people aged over 45, helping it to reduce recruitment costs while retaining the best talent.
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Aviva launches subscription product to rebuild trust in ‘unfair’ insurance market
Sarah VizardAviva is launching what is claims is an industry-first subscription product that aims to rebuild trust in an insurance industry it says has failed to reward loyalty.
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How Aviva’s ‘Digital Garage’ is helping the insurance brand disrupt itself
Sarah VizardAviva wants to “permanently change” insurance by using data and technology to address customers’ biggest pain points and using its marketing to move the conversation away from price.
Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving
Thomas HobbsBoth Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with “irresponsible” advertising campaigns.