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  1. erika clegg 2 Feb 2017

    Hear hear! Spring has launched a nationwide network of regionally-headquartered communications agencies, The Hyperlocal Everywhere Network, for exactly this reason. The agencies’ understanding of the communities on their patch, the hopes and fears of people in the regions, is invaluable to tap into opinion outside the cities. Political changes have demonstrated the disconnect between capital and country – but even before Brexit, government itself had identified that “Trust in brand messaging increases when delivered in a local context” (as seen in the Government Communications Plan 2016/2017). Times have changed – so must we all.

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