Avoiding burnout and brand extensions: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Don't get burned
Working from home, while not always everyone's first choice, has brought with it some much need work-life balance. The opportunity to claim back the hours normally lost to the commute, to take up new hobbies and enjoy more time with the family.