Avon has signed actress Salma Hayek as spokeswoman for the Avon fragrance and colour cosmetics ranges, on a two-year contract. Avon UK has confirmed that it will extend its contract with Tamzin Outhwaite as its face for the UK.
Boots has appointed Ian Hunter as acting marketing director, responsible for pricing, promotions and planning. Hunter, who has worked at Boots for the past 20 years in a number of roles, will report to David Kneale, chief commercial officer responsible for trading, marketing and formats…
Former Football Association marketing chief Paul Barber is set to join the Ogilvy Group in an undisclosed role within its public relations division. He is poised to sign a contract with WPP Group-owned Ogilvy later this week. Barber was ousted from the FA at the end of November last year by chief executive Mark Palios, […]
The future of British American Tobacco’s (BAT) 555 cigarettes is in doubt in the UK following the decision of several major supermarket chains to delist the brand only two years after it was launched. The brand now has limited distribution in the UK, despite being launched with an advertising campaign worth close to &£15m at […]
A firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.