AXA UK has shortlisted BMP DDB, J Walter Thompson, Publicis and WFCA Integrated for its £10m advertising account alongside incumbents TBWA/London and HHM.
The Observer will be the media partner for the Saatchi Gallery launch exhibition, which features a retrospective by artist Damien Hirst. The newspaper will produce a 24-page guide to the gallery on April 20.
Bacardi has promoted regional president of the EMEA region Javier Ferran to president and chief executive, taking over from Ruben Rodriguez, who remains as chairman.
Awards ceremonies are always a chance for the voyeur to watch the extremes of emotion, from surprised elation to gut-wrenching disappointment. It is rare, however, for the same people to undergo both. Pity then the poor staff at The Yellow Submarine who, fresh from winning the Best Integrated Campaign award at the MCCA Best Awards, […]
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.