AXA UK shortlist
AXA UK has shortlisted BMP DDB, J Walter Thompson, Publicis and WFCA Integrated for its £10m advertising account alongside incumbents TBWA/London and HHM.
AXA UK has shortlisted BMP DDB, J Walter Thompson, Publicis and WFCA Integrated for its £10m advertising account alongside incumbents TBWA/London and HHM.
The Observer will be the media partner for the Saatchi Gallery launch exhibition, which features a retrospective by artist Damien Hirst. The newspaper will produce a 24-page guide to the gallery on April 20.
Bacardi has promoted regional president of the EMEA region Javier Ferran to president and chief executive, taking over from Ruben Rodriguez, who remains as chairman.
Awards ceremonies are always a chance for the voyeur to watch the extremes of emotion, from surprised elation to gut-wrenching disappointment. It is rare, however, for the same people to undergo both. Pity then the poor staff at The Yellow Submarine who, fresh from winning the Best Integrated Campaign award at the MCCA Best Awards, […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.