This year’s Kantar BrandZ Top 100 ranking of the world’s most valuable brands was notable for its inclusion of more B2B organisations.
Marketing to businesses is strategically no different from marketing to consumers, but using the same tactics for both won’t be effective.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.
The road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.
Time is the variable that most defines marketing success, because consistent growth is the truest test of a brand and its team.
Nearly half of marketers haven’t been offered the opportunity to upskill, compounding an existing skills problem and piling increasing pressure on teams.
Five B2B marketers share the lessons they learned when things didn’t work out, which can often be even more valuable than the successes.
We arm you with all the numbers you need to tackle the week ahead.