At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From B2B marketing competing on creativity to Cazoo’s switch from brand to performance, it’s been a busy week. Here is my take.
Post-Covid marketers are rethinking what they want from their careers, including exploring the opportunities of consultancy. But, does this new direction offer an accelerated learning curve or should they be prepared for bumps in the road?
Pret is refreshing its brand as it “steps up” growth plans, including expanding into new markets, growing its shop estate and investing in new digital capabilities.
Founder and CEO Kağan Sümer says the new private labels are a “key component” of the business’s profitability and sustainability strategy, enabling it to develop new revenue streams across its core markets.
We arm you with all the numbers you need to tackle the week ahead.
Following a split between its US-based cereal business and global snacking organisation, Kellogg Company is negotiating a new brand architecture.
Marketing transformation is a term used by all sorts of brands and business but lacks a common term. What classes as truly transformative work, however, is a fiercely debated topic.
McVitie’s claims to be the “definitive” UK biscuit brand, but its marketing director James King says it can’t afford to not invest in its position, as it launches a new masterbrand campaign.
