B2B email database grows by 50 per cent

An online marketing database of business-to-business contacts has grown by nearly half with the addition of new data sources.

Cyance’s Email Base now offers 1.5 million permission-based email addresses, claimed to be the largest source on the market.

Critically, the file is cleaned and audited against a known fatal bounce file of 7 million records. Old domain names that need to be verified can be highlighted as part of a cleaning service, as well as generic prefixes that are likely to be unresponsive, such as sales @ or info@.

Steve Kemish, director of Cyance, says: “We are committed to developing and growing our database and are therefore delighted that we have already expanded our Email Base by 50 per cent since the launch of the product only three months ago. However, although our customers will undoubtedly benefit from the increased coverage, the quality of the data and how you utilise the data are the most vital components to a successful campaign.”

He adds: “Because of our audit and cleansing service, we are able to provide contacts of unrivalled quality with bounce back rates well below the industry average. In addition, because we provide strategic advice, fulfilment and analysis services rather than simply hand over the data, our clients are achieving the best possible ROI with customer acquisition results outstripping the average email marketing campaign.”

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