Britvic moves GB marketing chief to global role
Russell ParsonsBritvic’s top UK marketer Jonathan Gatward is to stay at the soft drink maker in a newly created role overseeing development of adult soft drink brands, such as J20 and Juicy Drench, and marketing capability.
Pro-smoking group fails to stub out NHS smoke free ad
Lara O'ReillyA pro-smoking group has failed in its attempt to get the long-running NHS “smoke free” TV ad campaign banned by the advertising watchdog.
Direct Line, KFC and Camelot win big at the Marketing Week Masters awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
Consumer confidence ‘derailed’ amid petrol and energy crises
Michaela JeffersonWith Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
Ikea on why agency relationships need consistency to thrive
Matthew ValentineA decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Why marketers should feed consumers’ ‘need for autonomy’
Matthew ValentineAddressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
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