Britvic’s top UK marketer Jonathan Gatward is to stay at the soft drink maker in a newly created role overseeing development of adult soft drink brands, such as J20 and Juicy Drench, and marketing capability.
A pro-smoking group has failed in its attempt to get the long-running NHS “smoke free” TV ad campaign banned by the advertising watchdog.
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Boasting 16 years of consecutive growth, baby food brand Ella’s Kitchen has thrived by acting as a “service brand” rather than an FMCG company.
Shortages of staff and raw materials mean marketers must influence how suppliers perceive them, and ground product development in supply chain reality.