Over three quarters of B2B marketers focused on ‘bolder creative’
Over two-thirds of UK B2B marketers say bolder creative is helping them improve brand engagement and drive conversion, according to research from LinkedIn.
B2B marketers are being bolder with their creative as they aim to drive engagement and navigate complex buyer journeys.
In the UK, more than three-quarters (77%) of B2B marketing leaders have focused on developing bolder creative, with over two in three (69%) saying it improves engagement and conversion. The data comes from LinkedIn’s 2024 B2B Marketing Benchmark report, which surveyed over 2,000 B2B marketing leaders globally.
Speaking to Marketing Week, senior director at LinkedIn Marketing Solutions EMEA and LATAM, Tom Pepper, says B2B marketing creativity is having a “moment”, with marketers deploying tactics to “engage the human at the end of the marketing efforts”.
