‘Patience is a virtue’: Brands on how to negotiate B2B pricing decisions
Patience, open communication and human contact are crucial when navigating price changes in the B2B world, particularly in the current climate.
With prices for B2B goods and services often less transparent than the cost of B2C products, companies that sell to other companies could be walking a tightrope when they discuss price rises with their clients.
Yet all companies are seeing costs go up. So how do they reframe client discussions about cost to reflect the challenges of business in 2022?