Almost half of B2B marketers find securing investment difficult
Businesses seeing the value in marketing beyond driving leads is the biggest change that would make securing investment easier, Marketing Week data reveals.
Getting the business to buy into the case for marketing investment can feel like an uphill battle. Indeed, new exclusive Marketing Week data suggests the problem is acute for B2B marketers.
The exclusive State of B2B Marketing research reveals 45.5% of the 600 B2B marketers surveyed find making the case for marketing investment either ‘difficult’ or ‘very difficult’. Just 6.2% of respondents describe this process as ‘very easy’.
Within large organisations (250 employees and over) more than half (51.9%) of respondents report having difficult conversations when it comes to securing marketing investment. Almost two fifths (39.3%) of B2B marketers working in SMEs also find the process of securing investment either difficult or very difficult.
